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Reciprocity in Joint Ventures

Written by: Robin Elliott

Article Overview: The best and most effective way to induce, persuade and ethically bribe people to mention your name, work with you and refer loads of business to you and the ideal way to differentiate yourself in the market and create top-of-mind awareness, is to create unprecedented, massive reciprocity. Here’s the magic key to opening that profitable floodgate.

Reciprocity in Joint Ventures

I know many people who offer financial planning and insurance products and services. And there is only one of them to whom I would refer business or joint venture with at this time in time. How did he differentiate himself from all the rest? Is it his vast experience? No – he’s actually quite new in the field. Is it is great success? No – he’s new. Is it because of his qualifications or smart brochures or luxury offices? No. It’s because he has given me a REASON to want to send him business and work with him!

The best and most effective way to induce, persuade and ethically bribe people to mention your name, work with you and refer loads of business to you and the ideal way to differentiate yourself in the market and create top-of-mind awareness, is to create unprecedented, massive reciprocity. Read this sentence again; it could change your life. Joint Ventures are based on reciprocity. It’s very simple. If you are good and kind to me, if you are sincerely interested in helping me achieve my goals and you consistently create value for me, if you go out of your way to assist me and support me, it’s human nature that I will want to find a way to reciprocate.

Let’s look at how this particular financial services individual put himself solidly into my good books and how he has caused me to write this article, which will be read by thousands of people in this ezine and on my Blog, at no cost to him.

His name, by the way, is Wilson Poon. Wilson joined the Dollarmakers Joint Venture Forum and attended our Joint Venture Broker Bootcamp. Every time he attends any event that I speak at or any Members meeting, I receive a “Thank You” e-mail immediately. Out of hundreds of people, Wilson Poon is usually the ONLY ONE that does so! It costs him nothing to send that e-mail. He started a Mastermind group with some of the other Members and did exceptional work setting it up, simply to create added value for those Members. He is consistently friendly, he’s a good listener, he pays compliments and his humility is built on a firm foundation of great intelligence and integrity. So he creates reciprocity and it pays off.

Using Joint Ventures, you can take this to the next level by offering literally thousands of dollars of real, added value to your products and services, at absolutely no cost to you, using coupons, Gift Certificates and Trade. But always remember one thing: Human nature doesn’t change. What goes around, comes around. You reap what you sow. And because 99% of business owners don’t understand the leverage available to them through Joint Ventures, you can leave your competition bewildered choking in the dust, while you grow your bottom line exponentially with no money and no risk. You can find more information at www.jvwisdom.com.

Related Articles
  Joint Venture and NonDisclosure Agreements
  Joint Ventures: Massive, Unprecedented Reciprocity
  Advantages and Disadvantages of Joint Venture
  Funding Resources
  The Importance of Joint Ventures

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Related Forum Posts
Joint Ventures?? - I read this following paragraph in another business forum. Has anyone used joint ventures and had successful results? How do you go about setting up joint ventures? [quote:3vnvuml9]Joint Ventures have been, and always will be one of the most powerful marketing tactics ever, and for good reason. They are easy to set up, and they cost you nothing and if set up correctly will allow you to have more customers than you can handle! So if you promote a great product or service and want to expose it to more prospects, or you you seek ways to increase your sales, but aren't quite sure how to go about it you should definitely consider harnessing the power of Joint Ventures And the best part is that anybody can start using joint ventures to skyrocket their profits. It doesn't matter what you sell, or where you sell it.[/quote:3vnvuml9]
Re: Marketing a company - Get their contacts from someone who had been marketing to them before and do Joint Ventures with the guy
Free Ebook on Joint Ventures - Julie, you might be interested in the free ebook offer through Dollarmakers.com on Joint Ventures that has upto 30 variations for a small business to create joint ventures. Once you've read it I'd be happy to share more advanced ideas based on the book.
Different types of funding - Business Relationship Funding This is another source of funds that can be overlooked. It may be possible to introduce potential alliances to add value to both parties. It may produce an ultimate exit route in the medium to long term. Joint Ventures: Requires a legal agreement embodying the deal and another company Partnerships: Two companies collaborate with possible funding. Joint working relationships: These are an informal partnership which may be more project specific where the parties can share resources. Agencies: These can be geographical or product specific and generally incorporates a payment for the right to the agency. Distributors: Very like an agency but may not necessarily involve up front payment. Alliances: These do not require a separate company and can be embodied by a legal agreement to work together. Trade investors: Otherwise known as Corporate Partnering. This can be a good way to involve a much larger company in the business with a view to possible trade sale further down the line. Associates: This can be a loose arrangement with no fundamental commitments either way, rather like a preferred supplier. Equity Swop: Two companies exchange shares to a similar value to develop both businesses. Franchises: This can allow the business to grow without further direct investment. Licensing: This involves licensing a product or service to enable others to sell it. This requires you to own the intellectual property.
Joint Venture - How did the seminar go yesterday? Joint ventures can open up so many possibilties and are a great way to promote your products and/or services to a whole new and with the right base, to a targeted audience. Chris


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