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The Power of Connecting

The Power of Connecting

We have been told by smart psychologists and sociologists that people are a lot happier and more fulfilled when they have many good relationships. When you have more friends and a strong support group, you’re happier, more at peace, more relaxed and congruent - and ultimately more successful in business. Unlike the desperate, quick buck sharks that sometimes roam the business networking groups seeking to sell at any cost, perceptive entrepreneurs know that building solid, reciprocal relationships is the ideal foundation for strong, sustained business growth.

At the risk of being shot as the messenger, let me remind you that nobody cares about you or your product or your service until they know, like and trust you. We all have multiple other options. Why would I do business with someone I did not know just because he thrust his business card at me and forced his elevator speech on me? Some networking groups actually oblige their members to only work with other members in the same club, without having had the time to due their due diligence or build a relationship. They are even forced to give leads to people they don’t really know! Now THAT is dangerous in our litigious society, let alone the risk to your reputation, nes pas? “Meet your quota of referrals to other members (that’s why so many of those leads are false) or you’re in trouble.” Nonsense!

When you understand Joint Ventures, your ego goes away and you start asking other people what they want. You seek to meet their needs and you stop pushing products and services. Your shingle changes from “Beware of the Salesperson” to “How Can We Help?” and people actually want to talk with you. You get interested in their family, dog, hopes and dreams and you become a friend. Then, when they need your product or service, you become the natural, automatic choice. In addition, you can make much more money through them by directing them to your JV partners in the meanwhile. JV income is 100% profit, remember?

One of my most satisfying business relationships is with someone I knew for two years before we did any business. We met in order to do business and it didn’t work out, so we became friends instead. When business came, it flowed easily and strongly. And my business relationship that currently enjoys the highest potential return on investment started when my JV Partner offered to do work for me at no charge, just because he’s a nice, caring, genuine person. Instead of $2,500 and three weeks, he did the work overnight at no cost. Since then the relationship has blossomed and it’s great to work with Winston.

Darcy Rezac says, “The single biggest determinant of happiness is how connected people are. See what you can contribute.” My motto is, “Together, we can do amazing things.” And the cornerstone of solid business growth is solid, mature relationships with solid, mature people. Connect on a personal level and business will follow.

I invite you to connect with a wealth of like-minded individuals at www.jvwisdom.com.

- Robin J. Elliott





The Power of Connecting - To learn more about this author, visit Robin Elliott's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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