The Power of Perception
The Power of Perception
Bill Bernbach said, "Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being." The more you know about someone, the more effectively you can communicate with them, help them, understand them, and love them. We’re always looking for tells and clues and information about the people we want to know better, and open-ended questions work very well. What books do they read? What are their religious beliefs? A charm bracelet could tell you a lot in a short amount of time. A website could tell you a lot, too, but not as much personal information. The charm bracelet is about who they really are, whereas a website (as opposed to a Blog or a Vlog) tells you what they want you to think about them.
We can also learn a lot from the words that people use. When you hear, “I will try” (TRY= To Relive Yesterday’s Failures), “I’ll do my best” “I can’t guarantee anything” or excuses, you know you’re talking to a non-starter. When you hear, “Let’s make it happen”, “Whatever it takes”, “It’s as good as done”, “Piece of cake” and “You can count on me”, you’re talking to an Eagle. Read that bumper sticker. Take note of the charms on her bracelet. Don’t talk about yourself but learn about others to see if you are even interested in working with them. Information, properly applied, is power. Perception is reality. Make sure you know who the person is behind the mask.
Here’s an interesting project. Visit this webpage and choose 20 charms for yourself. You might learn something about your own values, expectations, beliefs, and aspirations. And if you want to find over 400 top Joint Venture Partners, join the DollarMakers Joint Venture Forum: Click here.
Robin J. Elliott www.dollarmakers.com
The Power of Perception - To learn more about this author, visit Robin Elliott's Website.
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I wish everyone wore one of those Italian charm bracelets that enable you to choose the charms and simply clip them on. When I was sitting next to one of our Joint Venture Forum Members and reading her charm bracelet in Toronto the other day, I saw Mother Mary and “I Love Polar Bears”, so I asked her about her faith and the significance of the polar bear on her charm bracelet. A very interesting conversation ensued, in which I got to know her at a deeper level. When I got to the airport to fly home, I went to a booth selling these charm bracelets and bought a bunch for my daughter. It was interesting deciding which charms to buy her, (it took me a full hour) and also very interesting to see what charms are available, including “I Hate Men”, “Support Our Troops”, “Las Vegas”, “Daddy’s Girl”, “I Love My Man” (Note – not one reference to ‘Husband’), “Quilting”, pictures of dogs and cats, birthstones, cartoons, colleges, flags, music… you name it!
Bill Bernbach said, "Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being." The more you know about someone, the more effectively you can communicate with them, help them, understand them, and love them. We’re always looking for tells and clues and information about the people we want to know better, and open-ended questions work very well. What books do they read? What are their religious beliefs? A charm bracelet could tell you a lot in a short amount of time. A website could tell you a lot, too, but not as much personal information. The charm bracelet is about who they really are, whereas a website (as opposed to a Blog or a Vlog) tells you what they want you to think about them.
We can also learn a lot from the words that people use. When you hear, “I will try” (TRY= To Relive Yesterday’s Failures), “I’ll do my best” “I can’t guarantee anything” or excuses, you know you’re talking to a non-starter. When you hear, “Let’s make it happen”, “Whatever it takes”, “It’s as good as done”, “Piece of cake” and “You can count on me”, you’re talking to an Eagle. Read that bumper sticker. Take note of the charms on her bracelet. Don’t talk about yourself but learn about others to see if you are even interested in working with them. Information, properly applied, is power. Perception is reality. Make sure you know who the person is behind the mask.
Here’s an interesting project. Visit this webpage and choose 20 charms for yourself. You might learn something about your own values, expectations, beliefs, and aspirations. And if you want to find over 400 top Joint Venture Partners, join the DollarMakers Joint Venture Forum: Click here.
Robin J. Elliott www.dollarmakers.com
The Power of Perception - To learn more about this author, visit Robin Elliott's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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