Why Do People Buy From You
Why Do People Buy From You
Let’s consider two people who both have access to the same products and services, the same training, the same market, the same promotional and marketing tools and the same support. One makes a fortune and the other one sells nothing. The one who sells nothing thinks people don’t want the product or service. He complains that it’s the wrong price, wrong season, wrong product. He whimpers that he “tried his best” and that he “can’t force people to buy”. The product is the wrong color, there’s a spelling mistake in the brochure, it rained on Wednesday, people have no money… He has many excuses for his failure to sell, while the other goes from strength to strength. What happened? I’ll tell you.
It has nothing to do with the sales techniques, prospects, pricing, features, weather, government, or support. If one other person is successfully selling it in the same market, it works. It has very little to do with anything else except YOU. Here is what makes the difference. First of all, the product or service has to be working for YOU. If you haven’t made it work in your own life, you might not believe in it. Or you won’t have the same passion and belief. You certainly won’t be very enthusiastic about it. However, if you threw yourself into it with wild abandon, full focus and absolute commitment, it would be hard to fail. Your level of confidence would go through the roof. You would radiate success. And people would buy.
People buy YOU before they buy any product or service. Enthusiasm is contagious. When you are absolutely convinced, sold, passionate, enthusiastic and confident about what you’re offering, it’s hard NOT to sell. How do you increase your level of confidence, excitement and zeal? I will use an example of a real life case study in my own business to illustrate this. The good news is that the turnaround can be very quick, depending on how badly the “salesperson” wants to succeed. The fact is, when you’re on track, you don’t need to sell – you just introduce the option and people will buy!
“Tom” approached me about making a solid, regular, increasing income from DollarMakers. He had tried introducing a few friends but his approach was weak, tentative, and uninformed. He wasn’t very confident or excited. I suggested he takes the time to read all the articles on my Blog and listen to all the podcasts on DollarMakers.com and immerse himself in the information available on the websites, read my book and attend all the Members Meetings and Members Conference Calls. I told him to get involved and make the time to commit fully. His confidence started increasing along with his self-esteem. He knew the product. He understood why people needed it. He believed in it. He started finding Joint Ventures coming to him. He started making money. When he spoke about the Forum and what we have to offer, he did so with conviction and power. His sales soared. We sell what we are. When we transmit success, we attract good people. People want to be around successful people.
Sales are about conviction, commitment, and enthusiasm. It’s about projection, sincerity, and belief. YOU determine your sales and nobody else. That’s good news, because it means that you can change the results you’ve been getting!
Learn more about Robin Elliott at www.FindJointVentures.com
Why Do People Buy From You - To learn more about this author, visit Robin Elliott's Website.
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Why Do People Buy from You? (Or not)
Let’s consider two people who both have access to the same products and services, the same training, the same market, the same promotional and marketing tools and the same support. One makes a fortune and the other one sells nothing. The one who sells nothing thinks people don’t want the product or service. He complains that it’s the wrong price, wrong season, wrong product. He whimpers that he “tried his best” and that he “can’t force people to buy”. The product is the wrong color, there’s a spelling mistake in the brochure, it rained on Wednesday, people have no money… He has many excuses for his failure to sell, while the other goes from strength to strength. What happened? I’ll tell you.
It has nothing to do with the sales techniques, prospects, pricing, features, weather, government, or support. If one other person is successfully selling it in the same market, it works. It has very little to do with anything else except YOU. Here is what makes the difference. First of all, the product or service has to be working for YOU. If you haven’t made it work in your own life, you might not believe in it. Or you won’t have the same passion and belief. You certainly won’t be very enthusiastic about it. However, if you threw yourself into it with wild abandon, full focus and absolute commitment, it would be hard to fail. Your level of confidence would go through the roof. You would radiate success. And people would buy.
People buy YOU before they buy any product or service. Enthusiasm is contagious. When you are absolutely convinced, sold, passionate, enthusiastic and confident about what you’re offering, it’s hard NOT to sell. How do you increase your level of confidence, excitement and zeal? I will use an example of a real life case study in my own business to illustrate this. The good news is that the turnaround can be very quick, depending on how badly the “salesperson” wants to succeed. The fact is, when you’re on track, you don’t need to sell – you just introduce the option and people will buy!
“Tom” approached me about making a solid, regular, increasing income from DollarMakers. He had tried introducing a few friends but his approach was weak, tentative, and uninformed. He wasn’t very confident or excited. I suggested he takes the time to read all the articles on my Blog and listen to all the podcasts on DollarMakers.com and immerse himself in the information available on the websites, read my book and attend all the Members Meetings and Members Conference Calls. I told him to get involved and make the time to commit fully. His confidence started increasing along with his self-esteem. He knew the product. He understood why people needed it. He believed in it. He started finding Joint Ventures coming to him. He started making money. When he spoke about the Forum and what we have to offer, he did so with conviction and power. His sales soared. We sell what we are. When we transmit success, we attract good people. People want to be around successful people.
Sales are about conviction, commitment, and enthusiasm. It’s about projection, sincerity, and belief. YOU determine your sales and nobody else. That’s good news, because it means that you can change the results you’ve been getting!
Learn more about Robin Elliott at www.FindJointVentures.com
Why Do People Buy From You - To learn more about this author, visit Robin Elliott's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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