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Why a Joint Venture is also called a Strategic Alliance

Written by: Robin Elliott

Article Overview: Is it merely semantics, or something more than that?

Why a Joint Venture is also called a Strategic Alliance

Many people who get involved in Joint Ventures recognize only a small portion of the value of the endeavor. That’s because they’re thinking tactically, instead of strategically; there’s a vast difference between a strategist and someone who just sets up a JV to accomplish a short term business goals.

Strategists always look at the big picture, the back end and the possible ramifications and corollaries of the venture. They look for the ripple effect, the connections and links that can and do result from successful alliances. Like a chess player, the strategic thinker is always looking beyond the quick buck and the obvious. He looks for the implications down the road. Strategic Joint Venturers position themselves to benefit from on-going relationships and the trust that is built from doing business with ethical partners.

It’s important to strategists not to JV with people who are desperate, unethical or incapable of sustained relationships. They should avoid people with a pattern of erratic behavior. Smart Joint Venture brokers look for stable partners with a good track record and enough money or additional JV income for other sources to carry them through difficult times. Partnering with weak, overly aggressive or dishonest people will not build wealth in the long term, but rather sabotage your efforts down the road.

Strategic thinkers are likely to consider a loss or break even on the front end in favor of a lucrative back end. They will lose a battle to win a war, pay the price to position themselves, and always monitor their partner’s activities and integrity. They do not reveal their long term plans to all sundry and they tend to work hard on relationships with good partners, because they know how hard it is to find honorable and capable entrepreneurs.

So, while a JV can provide a nice quick fix, strategists often throw out a bone that provides some easy cash flow in order to test their potential partners – “faithful in little, faithful in much”. If the JV partner handles the JV well, whether it succeeds or fails, especially when it fails, the strategist knows what he or she is dealing with. Follow the tongue in the shoe instead of the tongue in the mouth. Talk is cheap, but money buys the whiskey.

The DollarMakers Joint Venture Forum was created to provide JV partners and educate them. At the time of writing we have 465 Members around the world. Those who do not abide by our Code of Ethics are fired or their Membership is simply not renewed. Even then, Members are invited to contact me directly for more information on Members with whom they are considering a JV. By educating our partners, we all win. By insisting on integrity, we protect each other. By reporting bad behavior, everyone wins.

Think globally and strategically. Keep the big picture in mind. Resist the urge to compromise your values, and be very selective whom you work with, and the world is your oyster. I believe Joint Ventures is the best possible business to be in. After 19 years in business as a JV Broker, I have yet to find a better option. But then, I’m a strategist.

Robin J. Elliott

Related Articles
  Strategic Alliances
  Finding Joint Venture Partners Just Got Easy
  “Your Strategic Thinking Coach’s List of Ten Key Components of Effective Strategic Alliances”
  Why Should You and Your Business be In a Joint Venture Club
  Joint Venture Power

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Related Forum Posts
Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively? - Hi Alan, Welcome to the forum! [quote="Joint Venture":2bfdqwzb]Total transparency is a must when JVing with someone.[/quote:2bfdqwzb] What about when inviting people to send you their proposals...? Cheers, David H
Don't leave your Wallet on the table - Targetzone, Evan has great points on targeting you package. Also I read the revenue model you mentioned and i believe you are leaving a lot of money on the table. Aisde from making just $15/sale of a package you could also be making income from sales generated after the people use the coupon on their second and ongoing visits to the Service/Product company. I've sent you a PM - We can talk more advanced strategies. BTW - I'm a Dollarmakers Member and have taken the Joint Venture BootCamp 101 and highly recommend it if you wish to pursue this idea. PM me privately and we can talk.
Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively? - [quote="Joint Venture":3738ldxh][quote="Ringo":3738ldxh]1) Credentials? Any website? Any client list? 2) Where do you get your staff from? How? I mean if i really am going to hand over a lot of sensitive information to be handled by staff of your choosing, I'll need to know how you operate with total transparency.[/quote:3738ldxh] Ringo, 1) Send me an email with your proposal and if I like it I shall disclose all that your need. 2) That's my USP! Total transparency is a must when JVing with someone. Let me know your proposal and we may discuss it. In regards to staff dealing with your sensitive information, compartmentalize the data. Have different teams deal with only a section of the whole picture. [quote="ideasuniversity":3738ldxh]How long have you been doing this? And what are your success rate?[/quote:3738ldxh] Joint venturing? I have done JVs before and had good success. This JV? Brand new. New source of staff. Success rate? I've made a good bit money! [quote="Trent Brownrigg":3738ldxh]This same person posted this exact same post several times at another forum I moderate. Now, he is posting it here as his very first post. I consider that to be a spammer![/quote:3738ldxh] I consider it being proactive! Sorry if I have stepped on anyone's toes. Not my intentions. Look forward to reading more of your emails, Alan[/quote:3738ldxh] Let have your website.
Re: need a capitalist to hear me out - If you have solid business plan, there are thousands of Angel Investors and Venture Capitalists that will fund your project. Google "Venture Capitalist" and you will get tons of investors who are ready to fund your project
Re: [JOINT VENTURE] Want FREE Staff? Want to Scale Up Massively? - [quote="Joint Venture":1ofoz1sm] [quote="Trent Brownrigg":1ofoz1sm]This same person posted this exact same post several times at another forum I moderate. Now, he is posting it here as his very first post. I consider that to be a spammer![/quote:1ofoz1sm] I consider it being proactive! Sorry if I have stepped on anyone's toes. Not my intentions. Look forward to reading more of your emails, Alan[/quote:1ofoz1sm] Well, I will give you credit for at least coming back here and replying. But just an fyi that you will be seen as a spammer if you post the same thing on a bunch of different forums, especially if you post it more than once on any one forum. You should be careful about that because a lot of people are members of the same forums.


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