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Attitude, Belief, and Confidence...the ABC's of Sales

Attitude, Belief, and Confidence...the ABC's of Sales
Free Download - Qualities of an Effective Sales Team By Keith Benton
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I once believed that in sales, if I could just learn that one killer closing statement, that one closing technique that worked every time, all my troubles would be over. Unfortunately, that statement and that technique do not exist. Don't get me wrong; there are proper techniques that are extremely helpful in the sales process. Proper sales skills cannot be discounted. However, the three areas that will outshine rusty or nonexistent skills are the ABC's of sales; and the lesson I quickly learned was that there is a balancing act.

 

The ABC's of sales consist of three attributes: Attitude, Belief, and Confidence. Remove any of these three and success in sales will quickly dwindle. Attitude is probably one of the most important attributes to possess in the arena of sales and is the one that can quickly sink a fledgling sales person or a seasoned veteran. You may ask yourself, "What does a proper Attitude have to do with the sales process?" The equation is quite simple and yet still complex... our thoughts control our Beliefs. Earl Nightingale once said, "We become whatever we think about all day." Our thoughts control our Beliefs. Our Beliefs affect our expectations. Our expectations affect our Attitude. Our Attitude affects our performance, and our performance affects our life.

 

Think of it this way. You have an appointment with a potential client. Your thought is, "I am going to gain a new client today." What is your Belief? You are getting a new client. What is your expectation of how the call is going to go? Great! What will your Attitude be? Upbeat... the Mojo is working. How will this affect your performance? Your Confidence has already assured you a win before you ever darken the potential client's door.

 

Now let's reverse the Attitude and see the potential outcome. You have an appointment with a potential client and your thought is, "This individual is just like all the rest and probably only going to waste my time." What will your Belief be? Another blown appointment. What will your expectation be? Zippo, nada, once again. What will your Attitude do? Sink like a one egg pudding. How will this affect your performance? You will probably greet the potential client with a smirk that says, "What's your problem? I know you're not buying anything today!"

 

What is the difference between the two scenarios? Attitude. If you believe you will win, you will win more often than not. Zig Ziglar calls a negative Attitude stinkin' thinkin'. It is prevalent in a great deal of sales people and can quickly infect an entire team. A positive Attitude alone is not going to guarantee a sale; however, it is a huge contributing factor to the overall success of the sales person. Attitude can make or break a sales team or an individual and must be evaluated on a regular basis.





Attitude Belief and Confidencethe ABCs of Sales - To learn more about this author, visit Keith Benton's Website.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website


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Keith Benton
(Visit Keith's Website) Keith is the founder and CEO of Benton Marketing Strategies. Keith has been training sales agents for several years with a simple straight forward approach to sales."When sales people learn what to say and how to walk from one step of the sales process to the next,confidence replaces fear". Learn more at www.agentsalestrainer.com.

Keith Benton is a Gold author on EvanCarmichael.com
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