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Keith Benton Articles

Written by: Keith Benton

Overcoming Objections: "I want to think about it" - Click To Read Article
In recent weeks I have written several articles diagramming the sales process. None have been as popular as the one I wrote concerning Objections. This seems to be a major stumbling block among sales people and the hardest for some to understand. How do you deal with "I want to think about it?"

Sales Cycle: Steps to the Sale - Click To Read Article
Sales people walk through a process each and every time they present their product to a potential client. However why are some sales people successful and some unsuccessful? The unsuccessful ones typically don't follow the Sales Cycle. They do not follow the path to sales. They skip a step and try to make up for it on other steps.

4 Sales Techniques for Overcoming Objections - Click To Read Article
In sales, the most challenging responses you can receive are Sales objections. This can be seen as a road block or a sign that there is more work that needs to be done. Without the proper tools, most sales people are left with no other option than to pack up their sales kit in defeat. Do I get defensive? Should I ask, “What haven’t I explained?” These are all questions a new sales person faces. How do you handle objections?

Sales Scripts - 5 Cold Calling Strategies - Click To Read Article
If you have been in sales any time at all, one of the biggest challenges to new salespeople is the telephone. The fastest way to cover a lot of ground quickly is by telephone. How do you conquer the phone?

Sales Techniques - Selling Benefits - Click To Read Article
Sell the Sizzle, Not the Steak. This point became overwhelmingly clear recently while eating at a local Mexican food restaurant here in Texas. Someone had ordered Fajitas. It was interesting to note that as the waiter brought out the plate of sizzling beef strips, all the heads in the room turned to notice what delicacy was heading their way. Hence the statement “Sell the sizzle, not the steak.” Steaks had no doubt been brought to various tables with little or no fanfare. However, when the Fajitas entered the room, everyone took notice. You may ask what this has to do with sales. It’s a question of selling

Qualities of an Effective Sales Team - Click To Read Article
In sports, there is an old adage, “There is no ‘I’ in team”. This statement is especially true in a sales team. How do you take a group of individuals and make them a cohesive, productive, and thriving sales team?

Attitude, Belief, and Confidence...the ABC's of Sales - Click To Read Article
I once believed that in sales, if I could just learn that one killer closing statement, that one closing technique that worked every time, all my troubles would be over. Unfortunately, that statement and that technique do not exist. Don’t get me wrong; there are proper techniques that are extremely helpful in the sales process. Proper sales skills cannot be discounted. However, the three areas that will outshine rusty or nonexistent skills are the ABC’s of sales; and the lesson I quickly learned was that there is a balancing act.

What Is Your Sales Team’s A. Q.? - Click To Read Article
It has been known for some time that if you want to measure an individual’s intelligence, you administer an Intelligence Quotient test. This has been an accepted method of measuring one’s intelligence for many years. In sales management, intelligence is important, but this does not get you closer to measuring or predicting your sales team’s effectiveness or the ability to predict with any certainty the projections of future sales. How do measure this? With an A. Q. test.

5 Ways to Grow Your Sales Team - Click To Read Article
I have wondered for years if there are constants in sales management. Are there principles that would help me help others in the area of management? I realized, first and foremost, that there are two basic types of leaders: bottom line managers and people managers.

Qualify the Sale - Three Ways to Win - Click To Read Article
One of the many challenges salespeople face is getting to the finish line, only to find out they have not won anything. This can be a source of aggravation or a wake-up call that they are doing something wrong. Recently I was training a group of insurance professionals and they recounted numerous stories of how they gave a wonderful presentation, only to discover that the potential client could not buy their products or services.

Referrals: The Path to Increased Sales - Click To Read Article
The main reason most salespeople do not get the number of referrals necessary to properly elevate their sales is simple. They don’t ask for them. Swept up in the euphoric high that salespeople experience when making a sale, they forget or do not feel it is important to pursue referrals.

Insurance Sales Training - Click To Read Article
Zig Ziglar put it best. He said " You were born a winner. But to be a winner you must believe your a winner, prepare to win, and expect to win." I believe that every person that enters into the sales profession is already a winner. Stepping out of a comfort zone of a nine to five job to move into a career, comprised mostly of commission can be a scary proposition. The rewards however can be huge. The ROI in sales is unmatched in other profession.





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