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Knowing Your Players is Worth the Time Investment

Written by: Marshall W. Northcott

Article Overview: It takes time to get to know the people on your team. Treating people as individuals and understanding how they are wired and what makes the tick enables you to meet them at their needs and coach them for maximize performance. Learn how to do this more effectively and why it is necessary, read on...

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Knowing Your Players is Worth the Time Investment

The biggest favour that a manager ever did for me was taking the time to get to know and better understand me, personally and professionally. In doing so, he helped me see myself better and helped me change and grow beyond what at the time I thought was impossible.

Knowing your players has nothing to do with manipulation, using or abusing them or controlling people. It has everything to do with encouraging them, motivation, inspiration and helping them rise to a level of achievement that they didn't even know was possible to attain. It's about understanding how they are wired. Truly knowing who they are, how they think, what triggers their emotions and what spurs them into action.

Make it your mission to know your people as well as, or better than they know themselves and you will find it so much easier to leverage their strengths and work through their weaknesses. Find out what makes them tick, what their interests and passions are. Invest time, one on one, get to know them on a deeper level not just a superficial basis.

There are many excellent profile testing tools available to help you get to know and better understand people. Getting a clear picture of them emotionally is critical because it makes it possible for you to define what they can handle. What will they be okay with and what is it that will set them off? Are they emotionally balanced and can I count on them to handle things calmly and coolly when I am not around? At the same time, do they have empathy and sensitivity to the needs of others or are they so cool that they are cold to the needs of customers and co-workers?

Being in tune with their personality make up as a whole will help you to determine what roles and responsibilities they are best suited for and also make it easier for you to coach them in the areas where they need some assistance. Defining strengths and weaknesses will save you from making costly mistakes when promoting people or assigning important tasks. It will also highlight red flags that act as important indicators that you need to pay attention to.

Gaining clear insight into what matters most to them and what is most important to them personally and professionally will tell you more than any performance review could ever do. Long before you came into the picture what were the most critical life lessons from their upbringing and background? What do they hold in the highest regard? What are their personal core values? Where is the line that they will not cross? What do they believe about life, about people, about work and what are those beliefs founded on? What are they most comfortable doing in life? What are they apprehensive and even fearful of? Where and how hard can you push them for personal and professional growth without crossing the line? In and outside of work, what are their personal likes and dislikes?

Knowing the knowledge, skills, core competences abilities and assets that an individual brings to the table is of obvious significance. However, it is knowing if you can count on them when you need them most is more critical. Will their work ethic shine through, will they face their own challenges and excuses for failure with character?

Are they a student? Is this person open-minded? Will they consider a new idea or thought and give it the consideration it is due? Will they change if change is proven to be necessary or will they resist with all of their might?

Ultimately it is the face-to-face conversations that you have with your people that will make the biggest difference. Not only will you be creating a bond simply by taking the time to do so but you will be learning about them at the same time. Speak with them frequently. Make it easy and comfortable for them to open up and share with you. Listen beyond the words, search for meaning and put a solid effort into understanding them at the core.

"Invest the time, get to know your players and you will build a solid, performance driven team." - Marshall W. Northcott

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Home > Sales > Marshall W. Northcott > Knowing Your Players is Worth the Time Investment
Article Tags: Coaching, Maximizing Human Potential, Mentoring, Sales Leadership, Sales Management, Training

About the Author: Marshall W. Northcott
RSS for Marshall W.'s articles - Visit Marshall W.'s website

Canada's Sales Expert

Since founding SMP Strategies (a.k.a. Elite Training Systems) in 2001, I have partnered with dozens of sales organizations in varying capacities to elevate individual and team performance and increase overall revenue generation and profitability. Through the delivery of public workshops and customized on-site training, I have educated thousands of consultative sales professionals using personally developed training programs. Authored three books on the disciplines of professional selling which are available in retail stores across Canada. Contracted by several organizations to develop and build customized sales training programs and manuals for internal client usage. Have worked in a one-on-one coaching capacity with hundreds of individuals to sharpen mindset, elevate sales skills, broaden business knowledge, enhance managerial abilities and implement proven strategies and processes for personal and professional success.



Click here to visit Marshall W.'s website
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