Have you really considered how powerful your written marketing messages could be? Finding the key that unlocks the door to your prospects hearts can be challenging. Over the years when working with clients we have found that certain words will do absolutely that – and more! Here are a few examples of ‘Words That Sell’. Make sure that you use them to increase your marketing effectiveness.
1. Free 2. Discover 3. Imagine 4. Money 5. Love Free – Whilst this has been over used recently in e-mails resulting in many email filters blocking mails with ‘free’ in the title you should not underestimate the importance of this word and the potential to grab attention. Everybody wants something for nothing – providing that there isn’t a massive catch. How would you feel if you saw an advertisement suggesting ‘Free Money’, ‘Free Car’, ‘Free CD’ or ‘Free Holiday’– immediately we are already thinking about the ownership element and what that means to us personally.
Discover – All of us want to know more about everything but sometimes we have a problem asking for help. When you ‘Discover’ information it can be very powerful and create a focus connected to the value of the information that you have just found. Also worth noting that it is a low level way of opening up your imagination of your potential reader thus creating valuable rapport.
Imagine – This is a powerful command which arouses the subconscious and creates magical pictures when directed. Some prospects will daydream which can be helpful as we all have to imagine something before we take any action. Your fist objective is to get your prospects imagining owning or using your product or services. Imagination coupled to benefits is quite arousing.
Money – Like it or not money will always get peoples attention. Most people want to save money on a purchase. Most people do not have enough money and therefore it is an immediate attention grabber.
Love – This word alone can conjures both personal and business feeling and is useful for you ‘kinaesthetics’ out there who prefer to get involved and touch rather than see or hear. We all want to be loved and as we know ‘love makes the world go round’. Connecting love with a business proposition is incredibly powerful and can help internalise and visualise great fondness of what might happen in the future.
When you start to combine some of these words your copy will become more interesting and more magnetic.
Mike Palman is CEO of International Sales & Marketing Training & Development company The Sales Academy with offices in the UK & South Africa For more information email mike@thesalesacademy.com
To learn more about this author, visit Mike Palman's Website.
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Mike Palman
(Visit Mike's Website)
Bio Info: Mike Palman, is a global Master
Sales Coach, Sales Mentor, Author and
Sales Trainer and CEO of The Sales
Academy. Mike helps people and businesses
do more, do it better and get the results
that they really want. In 2005 Mike
started an e-mail marketing company
believing that e-mail marketing is an
essential part of today’s marketing that
can help leverage new business www.cando
mail.com Mike had a successful career
in sales for over 25 years and now helps
salespeople, sales management & business
owners get the sales edge. Mike lives in
both the UK and South Africa. For more
articles by Mike Palman, visit www
.thesalesacademy.com
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