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The Optimistic Sales Professional

The Optimistic Sales Professional

Sales is a demanding profession. Top performers know that to sustain a high level of performance, they need to keep fit and well - both physically and psychologically. An increasing body of research is showing that keeping an optimistic outlook, and having the physical energy to meet the demands of working in sales are critical to a sales person's effectiveness, success and overall well-being. Something many of us know intuitively, however it good to have it validated.

Managing and overcoming setbacks is key to succeeding in anything. In sales we are tested everyday. Without a sense of optimism it would make getting up to face each day that much harder.

So what is Optimism?
A tendency to expect the best possible outcome or dwell on the most hopeful aspects of a situation.

So optimism is a very useful mindset to take especially into sales, even more so in the tough times. As a sales person I know I have had to call upon my optimism many times in my business career and it works every time. However, many people mistakenly think being optimistic is being unrealistically positive all the time. It is not. Being optimistic does, however, determine how a person deals with setbacks. The good news is that optimism can be learned and developed, resulting in real dividends due to a more resilient workforce.

A lot of research and positive work has been done on learned optimism by Dr. Martin Seligman, Chairman of the University of Pennsylvania Positive Psychology Center and founder of Positive Psychology. If you like to read more about his work I recommend you go to: 'authentichappiness'

Being an Optimistic Sales Professional is about developing personal strategies helpful to leading a successful sales career. Key areas to focus on include:

  • Developing Learned Optimism
  • Developing and maintaining resilience & drive
  • Developing ways to enhance your wellbeing (diet, sleep, exercise, rest, recreation, etc.)
  • Recognising common types of thinking errors
  • Dealing effectively with the effects of negative thinking
  • Minimising unhelpful self appraisal
  • Using Mindfulness and Meditation to enhance your performance

Top performers will have variety of strategies and techniques that they apply in their daily life.

Top performers also possess resilience, drive and determination.

What is Resilience?
Ability to recover readily from illness, depression, adversity, or the like; buoyancy.

What is Drive?
To strive vigorously toward a goal or objective; to work, play, or try wholeheartedly and with determination.

What is Determination?
Firmness of purpose; resolve

And by being optimistic you really help build upon your resilience, drive and determination. All good things for building sales.

What's the alternative?

Well it has been shown that Pessimistic Sales People are twice as likely to quit their job as those who are optimistic.

Whereas Optimists enjoy better health, take less time off work and are more adaptable in a changing environment.

I know what path I am choosing.

Which path are you going to choose?

I wish you happy and successful selling.

PS Barrett has developed the The Optimistic Sales Professional program. Call us on +61 3 9532 7677 for more details.





The Optimistic Sales Professional - To learn more about this author, visit Sue Barrett's Website.

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John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website


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About The Author


Sue Barrett
(Visit Sue's Website) Sue Barrett is a Thought Leader on 21st century sales training & coaching, sales capability & culture. Sue believes that everyb ody lives by selling something and that all of us, no matter our background, can achieve excellence through purposeful action.

Sue launched her own business, BA RRETT, in 1995 after holding senior positions with a leading consultancy and recruitment company and within two years won the Telstra and Victorian Government Small Business Award. Sue is one of the few female voices commenting on sales today. She is best known for her work in illuminating and defining the elusive qualities that make for highly successful sales people and helping businesses build high performing, profitable, sales teams. Sue has developed a unique position in the Australasian market with IP specifically in the Sale s Competency space.

Sue is lead sales writer for www.smartcompany.com.au and has developed a growing, loyal readership since February 2007. Her weekly articles are some of the most widely read on Smartcompany which is listed in the top 10 news publications in Australia. Sue practices as a business adviser, public speaking, consultant, interviewer, facilitator, trainer, coach and writer. Sue has a unique way of getting to the heart of the matter- she combines extensive knowledge, research, insight, and practical experience with a deep sense of compassion for all people to bring forth a more enlightened way of thinking and participating in the world. ww w.barrett.com.au, Barrett Sales Blog

Sue Barrett is a Platinum author on EvanCarmichael.com
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