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Are you clueless, unsure, confident or awesome?

Are you clueless, unsure, confident or awesome?
Free Download - All Opportunities Are Not Created Equal By Todd Youngblood
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Ego creates an urge to always be right, always on top of things, always able to handle a situation well - and right now. Unfortunately, not one of us has all the knowledge required to do so. If we're not aware of this fact, we are at constant risk of appearing arrogant, ignorant or inept.

On the other hand, conscious awareness of where we stand knowledge-wise and skill-wise relative to each contact at each customer, for each issue under consideration, can lead to bolstering a reputation for humble competence and high value.

Start by considering competence at four levels & appropriate actions for each:

  • Unconscious Incompetence - I don't know that I don't know I have no business dealing with this issue. This is a very dangerous place to be. Be vigilant! I need to acknowledge my incompetence, get help to improve and for the most part, simply stay out of the way.
  • Conscious Incompetence - I know that I'm in over my head, and I have begun to remedy the situation. It's time to say, "Maybe I can be of assistance in a 'follower' role, but I'm not prepared (yet) to lead on this one."
  • Conscious Competence - I've seen, understand and have addressed this issue before. If some anomaly pops up, I might need assistance, but I can and will take the lead.
  • Unconscious Competence - The danger here is going un-noticed and un-appreciated. Make sure you highlight the value you provide. "I noticed X last week and took actions A, B & C. It prevented unplanned down time, saved you $$$, ..."


It's also valid to ask the "clueless, unsure, confident or awesome" question about your customers. Where do they stand for the issue at hand? Where do they stand relative to you? If you find yourself in one of the red zones, either get help or make it clear that your company is not focused on solving that sort of problem.
Be particularly careful in the "Blind Leading The Blind" situation. Acknowledge your own incompetence immediately and warn the customer about his/her weakness.

Obviously the green + zones are where you can shine. Further, why not aggressively seek out scenarios that place you in the upper right of the diagram? Simply put, line your strengths up against your customer's weaknesses. That's the way to deliver genuine value - value that's perceived as superior.

You do have a list of your strengths and each customer's relative weaknesses, right?





Are you clueless unsure confident or awesome - To learn more about this author, visit Todd Youngblood's Website.

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About The Author


Todd Youngblood
(Visit Todd's Website) Todd Youngblood is passionate about sales productivity. His 30+ year career in Executive Management, Sales, Marketing and Consulting has focused on selling more, better, cheaper and faster. He began his career in 1976 as a Marketing Representative with the IBM Corporation and for fifteen years progressed through a wide variety of field and staff assignments. He then founded and operated an Information Technology Outsourcing firm providing Software Development and Maintenance Services. In 1994, he joined an electronic commerce firm serving the insurance and healthcare industries, as Vice President of Sales & Marketing. He established The YPS Group, Inc. in 1999 based on his years of experience in Sales Process Engineering � that is, combining creativity and discipline in the design, implementation and use of work processes for highly effective sales teams. Todd has worked extensively with firms in the Distribution, Manufacturing, Insurance, Services, and Telecommunications industries. He is the author of two sales management books, The Dolphin And The Cow and Think About It� He is married, has two daughters, enjoys cycling, is a second degree black belt in Choi Kwang Do and serves on the board of the Cobb Symphony Orchestra.

Todd Youngblood is a Platinum author on EvanCarmichael.com
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