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How sticky are your ideas?



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“The future is here. It’s just not evenly distributed yet.” - By Todd Youngblood

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Have you seen that video floating around the internet where the guy pops popcorn with three cell phones? Have you heard about the business traveler who was having a drink at his hotel, and then suddenly wakes up in bathtub filled with ice next to a cell phone instructing him to call 911 who informs him that he's the most recent victim of a kidney theft ring? Do you remember or have you read about JFK's "landing a man on the moon and returning him safely to the earth" speech?

Two of the stories are total baloney, but all three sure are "sticky." Wouldn't it be great if our sales messages and value propositions had that much punch and staying power? Well, the brothers Heath have, in my opinion, done some terrific research and put together one heck of a set of guidelines. A quick summary of their "Six Principles of Sticky Ideas" follows:

That gives you a flavor for what's in the book. It's also loaded with examples, hints and tips. Here's a thought; buy a copy, read it, implement some of its ideas and regularly...


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Home > Sales > Todd Youngblood > How sticky are your ideas >

Free PDF Download
“The future is here. It’s just not evenly distributed yet.” - By Todd Youngblood

Name: Email:

About the Author: Todd Youngblood

RSS for Todd's articles - Visit Todd's website
Todd Youngblood is passionate about sales productivity. His 30+ year career in Executive Management, Sales, Marketing and Consulting has focused on selling more, better, cheaper and faster. He began his career in 1976 as a Marketing Representative with the IBM Corporation and for fifteen years progressed through a wide variety of field and staff assignments. He then founded and operated an Information Technology Outsourcing firm providing Software Development and Maintenance Services. In 1994, he joined an electronic commerce firm serving the insurance and healthcare industries, as Vice President of Sales & Marketing. He established The YPS Group, Inc. in 1999 based on his years of experience in Sales Process Engineering � that is, combining creativity and discipline in the design, implementation and use of work processes for highly effective sales teams. Todd has worked extensively with firms in the Distribution, Manufacturing, Insurance, Services, and Telecommunications industries. He is the author of two sales management books, The Dolphin And The Cow and Think About It� He is married, has two daughters, enjoys cycling, is a second degree black belt in Choi Kwang Do and serves on the board of the Cobb Symphony Orchestra.
Click here to visit Todd's website.
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