“The future is here. It’s just not evenly distributed yet.”
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Free PDF Download “The future is here. It’s just not evenly distributed yet.” - By Todd Youngblood |
The title of this post is a quote from William Gibson. Whoda' thunk a science fiction writer would have such a compelling insight into the power of the E-Rep? (You remember E-Rep, right? Your electronic alter-ego? You're working diligently right now transferring all that unique knowledge and insight currently trapped inside your brain to your blog, video and audio, right? How else can your customers derive value from you on a 24 X 7 basis?)
Consider the following two sets of facts that support Gibson's insight. The first set relates to The YPS Group's E-Rep and sales made by it:
* Closed Deal #1: Sales Excellence Council
o Normal sell cycle, 13-17 months
o This sell cycle, 37 days
* Closed Deal #2: Sales Education
o Delivery via E-Rep (i.e., my E-Rep sold a deal to implement an E-Rep. Cool!)
o For 1,500 reps for a major, new, national alliance
o Customer CEO is hands-on, directly and regularly involved (You think maybe this will increase my chances for future business with this account?)
* Closed Deal #3: Marketing Plan Development
o Delivery via E-Rep (i.e., my E-Rep sold another deal to implement an E-Rep. Cool!)
o Customer CEO is hands-on, directly and regularly involved (You think maybe this will increase my chances for future business with this account?)
* Unique Visitors to The YPS Group Web Site:
o Up 59% year-to-date
o Time on site up 68% year-to-date
* Alexa.com Web Site Ranking:
o October, 2009 - 10.2 million
o April, 2010 - 1.2 million
o i.e., We passed 9.1 million other web sites since E-Rep implementation
Now the second set of facts; quotes from a few of my other customers and prospects:
* "I'd rather chew glass than blog."
* "Twitter? Are you serious? I don't care what you had for breakfast."
* "Nobody in B2B buys anything based on what's in a damn blog." (This from a 20-something!)
* "I don't have time to read that stuff and neither do my customers." (So nobody reads or researches anything on the web?)
* "I'm so sick of all the hype. Please move on to a new fad."
Pretty dramatic contrast, huh? The future really is here, just not evenly spread yet. How much of the future is spread around your office? Are you in it, looking and thinking about it, oblivious to it or aggressively denying it?
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Free PDF Download “The future is here. It’s just not evenly distributed yet.” - By Todd Youngblood |
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About the Author: Todd Youngblood RSS for Todd's articles - Visit Todd's website Todd Youngblood is passionate about sales productivity. His 30+ year career in Executive Management, Sales, Marketing and Consulting has focused on selling more, better, cheaper and faster. He began his career in 1976 as a Marketing Representative with the IBM Corporation and for fifteen years progressed through a wide variety of field and staff assignments. He then founded and operated an Information Technology Outsourcing firm providing Software Development and Maintenance Services. In 1994, he joined an electronic commerce firm serving the insurance and healthcare industries, as Vice President of Sales & Marketing. He established The YPS Group, Inc. in 1999 based on his years of experience in Sales Process Engineering � that is, combining creativity and discipline in the design, implementation and use of work processes for highly effective sales teams. Todd has worked extensively with firms in the Distribution, Manufacturing, Insurance, Services, and Telecommunications industries. He is the author of two sales management books, The Dolphin And The Cow and Think About It� He is married, has two daughters, enjoys cycling, is a second degree black belt in Choi Kwang Do and serves on the board of the Cobb Symphony Orchestra. Click here to visit Todd's website. Try Selling Them A Better Buying Process You cant afford to let the knowledge leak out Think and act like business manager Its The Experience Stupid Are you clueless unsure confident or awesome |
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