What's the best way to make your verbal statements more compelling?
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Free Download - Are you clueless, unsure, confident or awesome? By Todd Youngblood |
Have you ever had what seemed like a great idea pop into your head while taking a shower or driving into the office or doing "whatever" when you're alone? Have you ever excitedly shared that insight with the first colleague, customer or co-worker you came across? Have you ever gotten that "I don't know how you could possibly think this makes any sense" look?
For all of us, the answers are yes, yes and yes. It's the third "yes" that's humbling. But does the third "yes" mean it was a dumb idea? Not necessarily. In fact, probably not. More likely the key concepts were not well stated and/or some important facts were left out and/or extraneous information was included.
Next time this happens to you, drop everything and invest 15 minutes in writing it down.
Think and write in terms of who, what, when, where, why and how. Who will perceive value in this idea? In one sentence, what exactly is the essence of this idea? When will it be relevant? Where will it be relevant? Why will it be valuable? How will it deliver value?
Getting through that much will clarify your thinking and strengthen your ability to articulate the idea to an extent that will at least surprise, and maybe even amaze you. I'd also suggest that you take it one step further and develop a bulleted list. Jot down the 3 to 5 key points - in a logical sequence - that best illustrate the power and value of your thinking.
Around 10% or so of your ideas will deserve even more of the "writing treatment." These elite, really good ones deserve to be laid out in prose. Think in terms of writing a compelling e-mail, blog post or online comment (...and then, of course, send the e-mail, make the blog posting or enter the comment.)
For anything that's "going public," apply the three golden rules of writing:
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Revise and rewrite
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Revise and rewrite
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Revise and rewrite
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Omit needless words
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Use everyday words, short sentences and personal pronouns
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Always spell check (duh...)
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Write the way you speak
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Read - LOTS - and critique (Learn from the styles, strengths and mistakes of others.)
Albert Einstein was a pretty smart guy. He said, "If you can't write it simply, you don't understand it well enough." I agree.
Whats the best way to make your verbal statements more compelling - To learn more about this author, visit Todd Youngblood's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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