Mark Anthony Articles

Guest post by: Mark Anthony
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RADAR: A DEEPER LOOK

Salespeople are faced with many challenges - getting in the door, overcoming objections and the prospects fear of economic uncertainty. But even more frustrating is being rejected after you offer the perfect solution to the prospect’s needs and problems. That difficulty is caused by the #1 sales error of both rookies and seasoned pros.

The Art of Communicating

There are several basic skills that you need to acquire in order to improve your interpersonal communication skills. Effective communication is an essential part in our everyday lives. In this seminar you will be introduced to the basic interpersonal skills, which in turn will help you achieve more effective personal communication skills. The importance of each skill will be identified through a series of exercises that will be presented.

Gaining Market Leverage

Whether you have an established business or are developing a home based business in your spare time the ability to market and sell your product or service is the key to profitability and growth.

Team Effort

Because many sales people are hired for their independent skills, some of them have no interest in the concept of team selling. But little do these people know that a team effort can help sustain relationships, especially with customers who are willing to commit themselves to one supplier, in exchange for a team of experts ready to meet their needs. By having a selling team, you can bring high ticket sales into the organization. If you are considering the team selling approach, you can begin by following these guidelines:

Surveys Encourage Customer Feedback

In order to keep clients coming back, customers’ feedback is essential. It is the catalyst that will lead to necessary changes that will encourage repeat business and continual customer loyalty.

Road to Success

Consistency on sales and business success demands a day to day commitment to: determination, principle-preparation and positive thinking.

AN A.W.A.R.D.

To Help With Difficult Customers

ISOLATING OBJECTIONS

Very often when a customer objects, whatever he or she says is actually a white lie. The key to a successful sales call is for the representative to realize when this is the case and to overcome that white lie. It is completely necessary to be handling the real objection so it is possible to move ahead toward making the sale.

TEN WAYS TO IMPROVE TELEMARKETING

TEN WAYS TO IMPROVE TELEMARKETING

SUCCESSFUL COMMUNICATION

Many businesses today are using technology such as the Internet, fax machines, e-mail, and voice mail to enhance their productivity and efficiency. The use of technology has effected the lines of communication between managers and their sales teams. It is a less personal way to communicate and can lead to feelings of alienation.

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About the Author: Mark Anthony

RSS for Mark's articles - Visit Mark's website
Mark Anthony began his company Training For Success over 20 years ago. Since then, he has served numerous companies in training their sales and telemarketing forces on how to increase conversions and average order size. Training For Success also focuses on lowering the marketing expenditures of companies of all sizes and increasing their return on investment. Some of Mark's clients have won national awards for their successes.
Click here to visit Mark's website.

More from Mark Anthony
PSYCHOLOGY OF SELLING
RADAR THE CONSULTATIVE SELLING TOOL TO UTILIZE YOUR NATURAL STRENGTHS
TEN WAYS TO IMPROVE TELEMARKETING
The Art of Communicating
Road to Success

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