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Steven Rosen Articles

Written by: Steven Rosen

A New Year in the Pharmaceutical Industry - Click To Read Article
Looking toward the upcoming year, many of you have made decisions to reduce the number of sales reps and employees in your respective organizations. Congratulations, you have cut out some of the fat from your organization. The bean counters and stock markets should probably be happy with you.

Sales Management Case Studies Inspired Five Ways for Sales Leaders to Stay - Click To Read Article
Paul Smith is the Sales Director of a leading pharmaceutical company. He has been in the industry for the last 10 years and has been a star in his various sales and marketing roles. His recent promotion, finds him managing managers. His leadership style has always been one of pace setting and leading by example. Having just gone through a sales force downsizing Paul has adopted an inspirational leadership style.

Five Steps to Leading Sales Force Restructuring - Click To Read Article
It’s that time of year again when sales executives in the industry must justify the cost of their sales force in light of products going off patent, lack of formulary coverage, and changing dynamics in the industry.

Five Ways for Sales Leaders to Stay Inspired - Click To Read Article
Paul Smith is the Sales Director of a leading pharmaceutical company. He has been in the industry for the last 10 years and has been a star in his various sales and marketing roles. His recent promotion, finds him managing managers. His leadership style has always been one of pace setting and leading by example. Having just gone through a sales force downsizing Paul has adopted an inspirational leadership style.

10 Greatest Pharmaceutical Sales Myths: Exposed - Click To Read Article
For most pharmaceutical companies the sales force is still their most expensive promotional resource. I have to agree with IMS when they stated that "Although the majority of senior executives recognise the need to change their commercial models, many are struggling with how to do so". The key to start developing new commercial models is, understanding what myths may be holding you back from propelling you company's growth curve.

Sales Manager Training Tips: 3 Steps to Hiring Top Performing Salespeople - Click To Read Article
In a discussion with the head of sales of a mid-sized pharmaceutical company, he wanted to know why some front-line sales managers are much better than others at hiring top performers. Before answering, I asked if he had a systematic hiring process. The reason I asked that is when there is no process in place the ability to select top-performing reps is dependent on the skills of the sales manager. Anytime you create a systematic process you tend be better at predicting success.

Sales Manager Training: Rule #1 Self Awareness - Click To Read Article
I have decided to write a series of Blogs on a sales manager named Joe. Joe is a district sales manager who could work in any industry and for any company. In fact, there are many Joe’s in all companies. Joe is just a shade away from being a great manager. But until he truly understands the fundamentals of changing behavior he will be an average Joe at best. Joe is one of the members of a group learning session that I give to sales managers who have taken my course. As part of the coaching process I ask for feedback from managers. I question how well they apply the concepts that they had learned and if they are seeing the benefits of the training

How Focus Helps Sales Management Effectiveness - Click To Read Article
In a strong economy just showing up to play is enough to achieve your sales objectives. In today’s economic environment sales leaders are facing sales force downsizing and poor sales rep morale. Sales reps are frustrated by longer sales cycles, dropping demand, unrealistic quotas, concerns about declining income and losing their jobs.

The 5 Biggest Sales Management Coaching Blunders - Click To Read Article
Transforming your sales managers from good to great coaches can have a dramatic impact on sales. In fact, sales coaching is the management No. 1 activity that drives sales performance. The only problem is that managers have not been taught how to effectively coach. Coaching is a skill that takes time to perfect and unless effectively coached or trained managers make all types of mistakes.

5 Ways to Gauge Sales Management Coaching - Click To Read Article
Most sales leaders would agree that coaching is the most impactful activity a sales manager can do to drive sales team performance. Studies reinforce this by showing that above-average coaches deliver 20 percent more sales. The challenge? Sales management coaching is the weakest-performing activity among managers. How do you know if your managers are effective coaches? Here are five ways to find out.

Recession Proofing Your Sales Force - Click To Read Article
As the leader of your organization, the next 6 months will prove to be more pressure-filled then you may have experienced in years. With decreasing prospects and the cost of doing business increasing, a squeeze on profits is inevitable.

Sales Management Training and Focus - Click To Read Article
In a strong economy just showing up to play is enough to achieve your sales objectives. In today’s economic environment sales leaders are facing sales force downsizing and poor sales rep morale. Sales reps are frustrated by longer sales cycles, dropping demand, unrealistic quotas, concerns about declining income and losing their jobs.

3 Reason’s to Invest In Sales Management Training - Click To Read Article
If you want to thrive in difficult times here are 3 reasons why you should invest in sales management training. Your sales force is your company’s most expensive promotional resource. Yet too many sales organizations operate well below their potential. Your front line sales managers are the people who can unlock the potential in your sales organization

Sales Management Training Tips: How to Coach the Self Doubter - Click To Read Article
Meet Joe. Joe is a successful district sales manager who could work in any industry and for any company. In fact, there are many Joe’s in all companies. Each month Joe is put to the test with different sales reps he must coach to success. Joe has decided to start the year by building development plans with each of his reps. He is a strong believer that his role is to help them develop their skills and to ensure that the district achieve it’s sales numbers. With the economic downturn the marketplace is becoming increasingly more competitive. The company has had good growth over the last 5 years but there is an overall sense that the sales force is composed of many gatherers and there is a need for more hunters.

Sales Management Training Tips: Coaching the Talented-Slacker - Click To Read Article
Meet Jane. Jane is an experienced and successful district sales manager who could work in any industry and for any company. In fact, there are many Jane’s in all companies. Jane is performance driven, a very good coach and a people person. Each month Jane is put to the test with different sales reps she must coach to success. IBZ is a mid sized technology company. The company has had some tough years but has turned the corner. It pays it’s reps a combination of salary and bonus for achievement of targets. This year the bonus plans has a super bonus portion which accelerates when a rep is 5% over quota. Jane wants to get 2009 off to a great start. In one of our monthly coaching sessions Jane, was expressing her frustrations with one of her most tenured sales reps.

Sales Management Training Tips: Pursuing Sales Results vs. Developing Your Team - Click To Read Article
I recently had lunch with a highly successful VP of Sales of a Pharmaceutical company. He explained that he was frustrated with the members of his sales management team, who he felt were focused only on results. He worried that they were not spending any time developing their salespeople. At first blush, most of you might easily say you don’t see a problem with that. You wish your sales managers were more focused on delivering the sales numbers. That’s easily understood and probably true in many cases.

Sales Management Training Tips: Sales are down. What can you do? - Click To Read Article
I faced a similar situation in Q1 2003. As VP of Sales of a Canadian pharmaceutical organization we faced the SARS crisis. Access to our customers became limited. Hospitals and physicians were also limiting sales rep visits. Marketing started calling the sales numbers down for the year, blaming the SARS crisis. As head of sales I had few options. What I did know was that I had to utilize my resources where they were going to generate the greatest revenue. What would you do?

Sales Management Training Tips: Sales Coaching vs. Admin? - Click To Read Article
After my last blog 5 Ways to Gauge Your Sales Managers’ Coaching, I heard from several clients. One VP of Sales loved the article and asked for copies for his Directors of Sales. Two heads of sales from different companies liked the post but did not want to send it out to their frontline sales managers because of my comment (see below) that coaching was more important than administration. Neither wants their sales managers to feel that it is OK to spend time in the field and avoid administration.

Make your SELF Indispensable! Build a Bigger Network and Increase Your Market Value. - Click To Read Article
Every sales leader needs to consider their market value. Not only should sales leaders regularly evaluate and determine areas for growth for their staff, but also for themselves. When I talk about market value, I am referring to the two critical areas that will help you increase your value to your organization and as well as up your personal value. Your market value appreciates as you become a better leader and have a large professional network

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About the Author: Steven Rosen
RSS for Steven's articles - Visit Steven's website

Steven Rosen, MBA is the founder of STAR Results. STAR Results is a sales management training and coaching organization dedicated to developing great sales managers. Steven's works with sales executives to; hire top performing sales reps, develop a team of top sales managers and achieve greater personal and professional success.Steven's mission is to inspire sales leaders, managers and sales people to achieve their full potential. When you hire Steven, you get Steven. He personally works with a select group of clients and their management teams. He thrives on working directly with his clients and helping them to achieve greater personal and professional success. Steven knows sales -- inside and out. He's been in the trenches and commanded the troops. Steven builds high performance teams, mentoring senior sales executives and front line sales managers to grow their businesses to new heights. Steven has over 15 years of executive experience.

Click here to visit Steven's website
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