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The more you practice the luckier you get!
Written by: Debbie RobinsonArticle Overview: By taking control and ownership of your planning and responsibility for forecasting accuracy and opportunity generation you can improve and maintain your consistency of performance. If you are lacking in any of these areas you must take action, it's the key to all success. Do it and do it now - Create your own luck!
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Free Download - Sales Development isn't rocket science, it's neuroscience! By Debbie Robinson |
The more you practice the luckier you get!
So your sales aren't going too well. Your forecast isn't looking too rosy and your prospects are delaying making a decision. Your boss is on your case,wanting to know what your forecast business is for this month, next month and the next quarter.
How can you provide an accurate projection when business is so uncertain? How can you maintain your motivation and focus when all the cards seem to be stacked against you?
Let's go back to some basics.
- 1. It's a numbers game! You know the more contacts you speak to the more opportunities you generate. Get prospecting! It doesn't matter how, just do it! Cold calling, foot canvassing, social media contacts or good old networking. Where do your ideal contacts hang out? What forums do they belong to? How can you interact with them? Don't wait for marketing to generate leads for you, generate them yourself!
Buy yourself a bag of marbles and two glasses. Put all the marbles in one glass and place both glasses on your desk. Each time you successfully secure a new contact or meeting place one marble in the currently empty glass. The objective is to move all the marbles from one glass to another in the shortest possible time!
- 2. What do you want to achieve? You have an annual target set by your company, hopefully with input from you but if not, no matter.
If not, set your own personal goals and targets. Be realistic, but make them a stretch. Your goals should be specific, measurable and motivational, achievable, realistic and time based. Be very clear about what you want to achieve and why.
- 3. Break it down! You have an annual target, maybe broken down into quarterly and even to monthly by your company.
- a. Have you calculated the average sales value needed to achieve this for your particular offering?
- b. How many clients are needed to meet this?
- c. What is the average decision period for your offering?
- d. What conversion rate is normal for you and your business?
- e. How many new prospects do you need to generate on a weekly, monthly basis in order to maintain a healthy pipeline?
- 4. Set yourself goals! And make it fun!
- a. "This week I will speak to X number of new contacts".
- b. "This week I will secure X number of meetings".
- c. " I will close X number of opportunities this month"
- d. "I will generate a pipe line of X qualified leads this month"
- e. "I will have a target of x % +/- for my forecasting accuracy each month/quarter.
- 5. Keep a balance. All work and no play is not the way to success. Make sure that you take time for your health, family and relaxation. There is no benefit from 'succeeding' if you lose sight of what is truly important in life. Keep a perspective and work smart. Don't stay late in the office night after night. Plan, focus, work efficiently and only work late when there is a real need. If this is every night, there is a fundamental problem with the way you or your company is working and this needs addressing as soon a possible to ensure a healthy, productive an innovative environment for success.
- 6. Be you! People buy from people that they believe are like themselves. It's unlikely that you will get on with every one you meet but with practice and commitment you can build rapport with every person you engage with. Rapport skills enable you to quickly put others at ease and create trust. These skills allow you to get on with anyone anywhere, greatly increases your confidence and effectiveness. It makes it easier for others to communicate with you and that in turn helps your sales skills.
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Article Tags: all the marbles, boss, desk, empty glass, glasses, life goals, marble, media contacts, meeting place, motivation, nbsp, networking, numbers game, objective, personal goals, prospects, strong break, target, targets, ul
Referred by: http://www.dcjaconsultancy.com
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About the Author: Debbie Robinson RSS for Debbie's articles - Visit Debbie's website I built up and sold my own successful business and have genuine hands-on experience of running a business and the challenges that entails. I have been responsible for creating and implementing winning business strategies and the development of high performance sales cultures. My direct and holistic approach to business enables me to get to the core of the issue and to provide rational and realistic solutions. I am an excellent communicator and not afraid to challenge the status quo. I have total empathy with owners and managers that are frustrated with lack luster sales performance and work closely with managers and sales professionals to refine strategy, engagement tactics and process, as well as develop sales skills, attitudes and behaviors needed for business success and growth. Click here to visit Debbie's website A plate of juicy sliced lemons Delegation What is the role of a Manager Plotting Your Course The power of coaching Managers Put That Stick Away |
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