Blog for your Business
Blog for your Business
Businesses looking to broaden the availability of their products and services have made them accessible to consumers on the Web. It is a smart move to make in the age of information, where one does not have to leave their house to 'shop around' for nearly anything. The layout, design, usability, and content are all aspects of a business' Web page. We would like to discuss the advantageous nature of instilling a blog as an addition to an already established Web address. Blogs are formatted in a forum-like way in order for users to communicate. The most popular blogs will pose the visitor with topics that are highly geared towards stimulating opinion and conversation. In relation to business, blogs are a fantastic way to generate consumer interest and feedback.
Previously, a 'frequently asked question' page on a site offered a way to let the owner's of the site relay the sentiment, "We know that our visitors are out there and here are some useful tips and answers to questions and concerns that you may have." This element reassures the visitor that the business does in fact take note of their existence and the consumers are taken in consideration. Blogs relate an equal sentiment, but are more dynamic in nature. A blog can be posted once a week, once a day, or several times a day. In many ways, blogs can take the shape of a web site, but be more interactive. Blogs can serve as a means to directly communicate often with your on-going and potential consumers, and for them to communicate with one another as well.
Thanks to the Internet, any person with an idea for a service or product can establish a business with a computer and access to the Web. This is great for the economy, but bad for businesses vying for the allegiance of loyal and returning consumers. This creates a sense of urgency screaming, "How am I going to convey a sense of distinction from the next person offering my product and services?" Blogs may be an immediate answer to the question. If our word seems not as convincing, maybe the word of the captain of a multimillion dollar company will serve better. The marketing implications attached to blogs are enormous. The customer is a business' most valued asset. Depending on the size of your business, it may be difficult to facilitate a sense of individualized rapport with consumers. There are ways such as mailing lists, emails, and phone calls (maybe not a fantastic idea) to let the consumer know, "You are thinking about them," but as of late, nothing seems to be more economical, has the ability of proliferation, or involves so many consumers than blogs.
If you are going to make the decision to create a blog for your business, do it with full force! One of the drawbacks of having a blog is that you will lose all of the advantages if it is neglected. Be prepared to blog regularly with information on your company, products and services, and links to resources that are both fun and informative. Blogs are an excellent way to transcend the impersonal feel of the business-to-customer relationship and create a gregarious and personable connotation to your business fostered by the consumers. World travels super-fast on the Web, the potential for word-of-mouth marketing is extraordinary; if your blog is a success, it will create a surge of traffic to your site.
Tips for Marketing Your Blog--
- Choose a stand alone domain name
- Install customizable blog software
- Incorporate video and podcasts
- Distribute a press release announcing the blog
- Encourage feedback and reviews
- Research the effectiveness of other blogs of your industry
- POST REGULARLY
- RESPOND TO BLOG COMMENTS
- Incorporate resourceful and fun links in your blog
Blog for your Business - To learn more about this author, visit Ken Wisnefski's Website.
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It was thought the Internet would be utilized for easy access to a multitude of information virtually at our fingertips. This supposition did come to fruition, but the expanse of its employment was richly underestimated. The Internet has been resourced for not only its wealth of knowledge, but communication, and especially in relation to business, its commerce. Businesses of all shapes, sizes, and industries have graced the face of the Internet; and the enterprise is only greatly expanding.
Businesses looking to broaden the availability of their products and services have made them accessible to consumers on the Web. It is a smart move to make in the age of information, where one does not have to leave their house to 'shop around' for nearly anything. The layout, design, usability, and content are all aspects of a business' Web page. We would like to discuss the advantageous nature of instilling a blog as an addition to an already established Web address. Blogs are formatted in a forum-like way in order for users to communicate. The most popular blogs will pose the visitor with topics that are highly geared towards stimulating opinion and conversation. In relation to business, blogs are a fantastic way to generate consumer interest and feedback.
Previously, a 'frequently asked question' page on a site offered a way to let the owner's of the site relay the sentiment, "We know that our visitors are out there and here are some useful tips and answers to questions and concerns that you may have." This element reassures the visitor that the business does in fact take note of their existence and the consumers are taken in consideration. Blogs relate an equal sentiment, but are more dynamic in nature. A blog can be posted once a week, once a day, or several times a day. In many ways, blogs can take the shape of a web site, but be more interactive. Blogs can serve as a means to directly communicate often with your on-going and potential consumers, and for them to communicate with one another as well.
Thanks to the Internet, any person with an idea for a service or product can establish a business with a computer and access to the Web. This is great for the economy, but bad for businesses vying for the allegiance of loyal and returning consumers. This creates a sense of urgency screaming, "How am I going to convey a sense of distinction from the next person offering my product and services?" Blogs may be an immediate answer to the question. If our word seems not as convincing, maybe the word of the captain of a multimillion dollar company will serve better. The marketing implications attached to blogs are enormous. The customer is a business' most valued asset. Depending on the size of your business, it may be difficult to facilitate a sense of individualized rapport with consumers. There are ways such as mailing lists, emails, and phone calls (maybe not a fantastic idea) to let the consumer know, "You are thinking about them," but as of late, nothing seems to be more economical, has the ability of proliferation, or involves so many consumers than blogs.
If you are going to make the decision to create a blog for your business, do it with full force! One of the drawbacks of having a blog is that you will lose all of the advantages if it is neglected. Be prepared to blog regularly with information on your company, products and services, and links to resources that are both fun and informative. Blogs are an excellent way to transcend the impersonal feel of the business-to-customer relationship and create a gregarious and personable connotation to your business fostered by the consumers. World travels super-fast on the Web, the potential for word-of-mouth marketing is extraordinary; if your blog is a success, it will create a surge of traffic to your site.
Tips for Marketing Your Blog--
- Choose a stand alone domain name
- Install customizable blog software
- Incorporate video and podcasts
- Distribute a press release announcing the blog
- Encourage feedback and reviews
- Research the effectiveness of other blogs of your industry
- POST REGULARLY
- RESPOND TO BLOG COMMENTS
- Incorporate resourceful and fun links in your blog
Blog for your Business - To learn more about this author, visit Ken Wisnefski's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling � How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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