|
|
Like this article? PLEASE +1 it! |  |
|
Building a Resource Center to Gain Acclaim
Written by: Ken WisnefskiArticle Overview: Customers want services and products, but they need intelligence more. The best way to make a purchase is to be educated on the subject. A resource center helps consumers gain intelligence about products, services, the industry, etc. The following article describes how helpful having a resource center on your site will be to your customers and your business.
 |
Free Download - Long and Short-term Marketing By Ken Wisnefski |
Building a Resource Center to Gain Acclaim
How is your Web site designed? What is your Web site doing for your browsers/customers? Are you providing them with things other than access to your goods and services? If not, it would be a good idea to start doing so. The number of competitors is enormous, so you have to offer something more to the potential customer. That something is information.
Many Web sites offer resource libraries to their browsers. Resource libraries are stocked with articles pertaining to the site’s products, services, industry, etc. The main idea is to offer information, not to “sell” the browser. The resource library is composed with an objective hand; it offers the public unbiased intelligence on an array of topics.
You may be asking, “Don’t I want to help sell my own products and services?” Well yes, but your sales will not be affected by your conveyance of information to the customer; your sales are affected by the quality of your products and services. You will garner more appraise from the public if you offer them cold, hard, unbiased information.
A resource library will offer your site distinction in your industry and on the Web. Think of a browser performing a search for a term relating to your products and the search engine returns results for pages from your site not offering to sell products and services, but offering information. Browsers will begin to think that you are an authority on the subject. They will know that you don’t just have products and services to offer, but you have insight to offer too.
Let’s think theoretically about a customer coming into an electronics store wanting to purchase a television. The salesperson is an absolute aficionado on the subject of televisions and does not attempt to “sell” any T.V.s in the store per se, but listens to what the customer is looking for, and then bestows what knowledge they have. After the conversation, the customer may find that it would be more beneficial to hold-off or go elsewhere. This may look like a failure in converting a sale, but it is not. That customer will appreciate the objectivity of the salesperson; and, if not buy that T.V. from the salesperson then, they will remember the salesperson and their affiliation and come back again. They also will most likely recommend others to that store (word-of-mouth is the greatest source of marketing).
Orchestrating a resource center is very similar to the aforementioned situation. A resource center will not directly “sell” your products or services. A resource center will “sell” the credibility of your business. A resource center will be advantageous to your site in the manner of shaping long-term prestige and distinction. Browsers will know that they can refer to your site for valuable and useful information, not just for making a purchase.
Browsers will not only appreciate your resource center, but search engines will be attracted to them as well. Search engines heavily weigh pages of content; and, the more you have, the more the engine will refer your pages to browsers in response to keywords and phrases during a search. A resource library will make your business more renowned.
In conclusion, a resource center can only better your business in relation to making a connection with the people and in gaining more acclaim throughout the Web. Competition is plentiful, so your business needs to stand-out amongst others. Offering intelligence in supplement to goods and services is a tremendous way to augment your brand name and to bring more traffic to your site.
Do's and Don'ts of Networking
Starting a business...what options are available?
Starting a business…what are my options?
Outsourcing Call Center Services- Why to outsource call center services?
Honouring Our Resourcefulness
Article Tags:
|
About the Author: Ken Wisnefski RSS for Ken's articles - Visit Ken's website  Click here to visit Ken's website   How to Craft a Call to Action Building an A Team A Guide to Working with the Media Market on the Internet Publicly Speaking with Confidence |
Related Forum Posts
Type of business with building
- If you owned a building and Wal-Mart was opening its doors across the street in a previously unoccupied area (along with 12-14 small shops), what type of business would you start?
Here are the considerations:
1. Money is a non-factor
2. Building is fairly large (10,000) square feet
3. Building is on the corner of a busy intersection (about to get much busier)
Corporate Resource Speakers in Australia
- Where can we find one of the best Corporate Resource Speakers in Australia?
Re: Seven Marketing Strategies To Attract The Affluent Buyer
- Hello,
Building confidence with positive communication skill is very helpful and it helps in attracting consumers.
Regards,
sarah_9
Re: Quick Ways To Utilize SEO Effectively
- Hi Mary,
It will only help if those websites are linking back to you, and then that's still not very affective. It's much better to generate one-way backlinks to your site. Building quality backlinks is the name of the game.
I answer my phone
- when I worked in the Call Center we had to say
"Good XXXXXX, Andy speaking, How may I help you?" imagine saying that over and over again. It kind of sticks with you.
It's been a few years now but I've kicked off "How may I help you?" part.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
The fine line 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Severance and Separation Agreements
Earn More Money - Easy Home Business Ideas
Promoting your company and self with verve
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.