How to Craft a Call to Action
How to Craft a Call to Action
Are your customers reacting to your Web site? Surfing the Web is an action; and when a customer finds a site and makes a purchase, that is a reaction. Something about the site compelled the browser to interact.
Getting browsers to your site is only half the battle. A site may be highly populated with visitors, but if no conversions are being made, the site may ultimately fail. A consummated site is easily found and intrigues the visitor to make a purchase.
This article addresses how to get your browsers to make a move once they land on your site.
Step 1 –What is your objective?
The first question you have to ask in engineering each page: What is its objective? Not all of your pages need an immediate call to action. Some pages may be structured to offer valuable information that will pique interest in making a purchase on an adjacent page. Regardless of the content of the page, make sure you have identified its objective.
Step 2- Where are your customers?
There are ways to monitor where and for how long your browsers are perusing your pages. Find out what pages are getting the most attention – you want to construct your calls to action on those pages. Once you find what formula works for your particular services/products, continue to originate pages in the same fashion.
Step 3- Addressing the customer
Many businesses make the mistake of writing to themselves and not the browser. The copy needs to focus on the customer. What can product/service do to improve their state? Present them with a relatable problem, and then present your product/service as the solution. Make sure you are talking about the customer and not yourself- there is a difference.
Paint a picture for your audience. Give them some references and something tangible they can relate to – pose a scenario. Present the advantages of using your products/services during that scenario. Providing a guarantee will assuage the anxiety of an ambivalent buyer. Close by leaving the option open for them – mention that it would be wise to make a decision before their competition does.
Step 4 – Monitor and modify
Monitor the traffic coming to each of your pages. Gauge how well your “call to actions” is prompting more sales. If a method is working, duplicate the process with additions. See if the additions help or hinder the process. Constantly work towards tweaking and improving your calls to action; always strive towards bigger and better success.
How to Craft a Call to Action - To learn more about this author, visit Ken Wisnefski's Website.
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Introduction-
Are your customers reacting to your Web site? Surfing the Web is an action; and when a customer finds a site and makes a purchase, that is a reaction. Something about the site compelled the browser to interact.
Getting browsers to your site is only half the battle. A site may be highly populated with visitors, but if no conversions are being made, the site may ultimately fail. A consummated site is easily found and intrigues the visitor to make a purchase.
This article addresses how to get your browsers to make a move once they land on your site.
Step 1 –What is your objective?
The first question you have to ask in engineering each page: What is its objective? Not all of your pages need an immediate call to action. Some pages may be structured to offer valuable information that will pique interest in making a purchase on an adjacent page. Regardless of the content of the page, make sure you have identified its objective.
Step 2- Where are your customers?
There are ways to monitor where and for how long your browsers are perusing your pages. Find out what pages are getting the most attention – you want to construct your calls to action on those pages. Once you find what formula works for your particular services/products, continue to originate pages in the same fashion.
Step 3- Addressing the customer
Many businesses make the mistake of writing to themselves and not the browser. The copy needs to focus on the customer. What can product/service do to improve their state? Present them with a relatable problem, and then present your product/service as the solution. Make sure you are talking about the customer and not yourself- there is a difference.
Paint a picture for your audience. Give them some references and something tangible they can relate to – pose a scenario. Present the advantages of using your products/services during that scenario. Providing a guarantee will assuage the anxiety of an ambivalent buyer. Close by leaving the option open for them – mention that it would be wise to make a decision before their competition does.
Step 4 – Monitor and modify
Monitor the traffic coming to each of your pages. Gauge how well your “call to actions” is prompting more sales. If a method is working, duplicate the process with additions. See if the additions help or hinder the process. Constantly work towards tweaking and improving your calls to action; always strive towards bigger and better success.
How to Craft a Call to Action - To learn more about this author, visit Ken Wisnefski's Website.
Like this article? Share it with your friends
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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