Introduction-
Are your customers reacting to your Web site? Surfing the Web is an action; and when a customer finds a site and makes a purchase, that is a reaction. Something about the site compelled the browser to interact.
Getting browsers to your site is only half the battle. A site may be highly populated with visitors, but if no conversions are being made, the site may ultimately fail. A consummated site is easily found and intrigues the visitor to make a purchase.
This article addresses how to get your browsers to make a move once they land on your site.
Step 1 –What is your objective?
The first question you have to ask in engineering each page: What is its objective? Not all of your pages need an immediate call to action. Some pages may be structured to offer valuable information that will pique interest in making a purchase on an adjacent page. Regardless of the content of the page, make sure you have identified its objective.
Step 2- Where are your customers?
There are ways to monitor where and for how long your browsers are perusing your pages. Find out what pages are getting the most attention – you want to construct your calls to action on those pages. Once you find what formula works for your particular services/products, continue to originate pages in the same fashion.
Step 3- Addressing the customer
Many businesses make the mistake of writing to themselves and not the browser. The copy needs to focus on the customer. What can product/service do to improve their state? Present them with a relatable problem, and then present your product/service as the solution. Make sure you are talking about the customer and not yourself- there is a difference.
Paint a picture for your audience. Give them some references and something tangible they can relate to – pose a scenario. Present the advantages of using your products/services during that scenario. Providing a guarantee will assuage the anxiety of an ambivalent buyer. Close by leaving the option open for them – mention that it would be wise to make a decision before their competition does.
Step 4 – Monitor and modify
Monitor the traffic coming to each of your pages. Gauge how well your “call to actions” is prompting more sales. If a method is working, duplicate the process with additions. See if the additions help or hinder the process. Constantly work towards tweaking and improving your calls to action; always strive towards bigger and better success.
How to Craft a Call to Action - To learn more about this author, visit Ken Wisnefski's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
The Evan Elite Authors program is currently in beta phase. For details please contact us.
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Ken Wisnefski
(Visit Ken's Website)
Wisnefski launched VendorSeek.
com in 2002 out of Mt. Laurel, N.J.
He spent years in the business industry
before formulating plans for his unique
business. After spending valuable time
locating and evaluating vendors during a
project, he became inspired to start a
business that delivered qualified vendors
to buyers and generated quality leads to
vendors. Since its inception, VendorSeek
has attracted continued business and
success. Their business consists of over
7,000 pre-qualified vendors offering
services for over 150 categories.
VendorSeek prides itself in providing
expert information on business topics.
The site's Industry Experts section
delivers resourceful intelligence from
VendorSeek's knowledgeable staff and their
contributing vendors.
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