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How to Get Consumers to Love You for Their Feedback
| Guest post by: Ken Wisnefski |
Article Overview: Consumers appreciate all of the information offered on goods and services. The following article explains an idea to use customer feedback as a resource for your company and other customers.
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Free Download - Long and Short-term Marketing By Ken Wisnefski |
How to Get Consumers to Love You for Their Feedback
Word of mouth is a great marketing tool. Usually, this free marketing stratagem is thought of in terms of a consumer having a spectacular experience and then going on to tell others about your company, services, and/or products. What if you didn't have to rely on customers having the opportunity to tell others? What if they relayed feedback on a regular basis? What if they were offered incentives for providing feedback?
The web has created a new thoroughfare for online marketing services. The consumer can make a purchase in the click of a minute. Lines of communication are wide open creating opportunity for ecommerce. Businesses need to utilize the web to maximize their communication directly with their consumers.
Blogs and forums are popular and much visited on the web. It would be a great idea to have an ongoing blog or forum connected to your company's products and services, and an even better idea to have a blog/forum based on consumer feedback.
The difference would be that the business in conjunction with the consumer would 'rate' the usefulness of the feedback. It would be comparable to a 'thumbs up' or 'thumbs down' option seen on blogs, but the participants would accumulate points based on how they are rated. A certain number of points would grant participants discounts and some other favorable acclaim (such as featured consumer of the month on the web page).
This idea would be good for business and good for the consumers. Businesses want feedback but rarely get it. Consumers may see present feedback offered by companies but might be skeptical of its truthfulness. This would add a new dimension to feedback; instead of it being mostly a trophy for the business to showcase, it would create a useful resource for both the consumer and business.
Some consumers may not mind leaving feedback but most do not want to spend time on the process. If the consumer was offered incentive in leaving their insight, then more people would participate. The idea would also create more of a community for consumers of the same company. Consumers could directly communicate with one another and the company. People would be curious of how their feedback was rated and will return to the company's page which would create more opportunities for sales.
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About the Author: Ken Wisnefski RSS for Ken's articles - Visit Ken's website Click here to visit Ken's website   Where to Find Ideas The Right Way to Give Promotions A Guide to Working with the Media Do You Want Happy Employees Tips on Financing a Small Business |
Related Forum Posts
Re: How Important is Feedback in eBay?
- Feedback is VERY important to me when purchasing on eBay and similar sites. If they don't have several transactions and a 100% feedback (or close to it) then I most likely will not purchase from them.
Re: MUST READ: Rules & Guidelines for Review My...
- That's a pretty good mock review without ever having to buy one of those things.
I think it's a good angle that they have with the diet program but not enough positioning to make it standout or justify that $100+$40.
Consumers look for value these days.
Re: Quote of the Day - Oprah
- Love it - thanks GT!
Re: Quote of the Day - "Failure is a word I don't accept." - Joh
- Love that one - thanks GT!
Re: Quote of the Day - "It's not what we do once in a while that
- Love it - thanks for sharing GT!
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