Word of mouth is a great marketing tool. Usually, this free marketing stratagem is thought of in terms of a consumer having a spectacular experience and then going on to tell others about your company, services, and/or products. What if you didn't have to rely on customers having the opportunity to tell others? What if they relayed feedback on a regular basis? What if they were offered incentives for providing feedback?
The web has created a new thoroughfare for online marketing services. The consumer can make a purchase in the click of a minute. Lines of communication are wide open creating opportunity for ecommerce. Businesses need to utilize the web to maximize their communication directly with their consumers.
Blogs and forums are popular and much visited on the web. It would be a great idea to have an ongoing blog or forum connected to your company's products and services, and an even better idea to have a blog/forum based on consumer feedback.
The difference would be that the business in conjunction with the consumer would 'rate' the usefulness of the feedback. It would be comparable to a 'thumbs up' or 'thumbs down' option seen on blogs, but the participants would accumulate points based on how they are rated. A certain number of points would grant participants discounts and some other favorable acclaim (such as featured consumer of the month on the web page).
This idea would be good for business and good for the consumers. Businesses want feedback but rarely get it. Consumers may see present feedback offered by companies but might be skeptical of its truthfulness. This would add a new dimension to feedback; instead of it being mostly a trophy for the business to showcase, it would create a useful resource for both the consumer and business.
Some consumers may not mind leaving feedback but most do not want to spend time on the process. If the consumer was offered incentive in leaving their insight, then more people would participate. The idea would also create more of a community for consumers of the same company. Consumers could directly communicate with one another and the company. People would be curious of how their feedback was rated and will return to the company's page which would create more opportunities for sales.
How to Get Consumers to Love You for Their Feedback - To learn more about this author, visit Ken Wisnefski's Website.
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Ken Wisnefski
(Visit Ken's Website)
Wisnefski launched VendorSeek.
com in 2002 out of Mt. Laurel, N.J.
He spent years in the business industry
before formulating plans for his unique
business. After spending valuable time
locating and evaluating vendors during a
project, he became inspired to start a
business that delivered qualified vendors
to buyers and generated quality leads to
vendors. Since its inception, VendorSeek
has attracted continued business and
success. Their business consists of over
7,000 pre-qualified vendors offering
services for over 150 categories.
VendorSeek prides itself in providing
expert information on business topics.
The site's Industry Experts section
delivers resourceful intelligence from
VendorSeek's knowledgeable staff and their
contributing vendors.
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