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How to Navigate Browsers to your Landing Page
| Guest post by: Ken Wisnefski |
Article Overview: How effective are your landing pages? The landing page is where your browsers are making purchases on goods and services. Read about how to make the most of your landing pages to promote more sales.
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Free Download - Long and Short-term Marketing By Ken Wisnefski |
How to Navigate Browsers to your Landing Page
Introduction-
Do you want your Web site to make you money? Landing pages are the places where you will make your bread and butter. The landing page is where you want your browser to eventually navigate and then make an action to buy.
Every page on your site should be facilitating the browser’s route to the landing page and the content and design of the landing pages are especially important. The following article will provide insights on how to orchestrate effective landing pages.
Coordinating headlines-
Do not confuse the browser. The landing page’s headline should read verbatim to the ad or link that lead them to the landing page. This keeps the browser oriented and maintains their trust.
Make it clear-
You want your landing pages to make conversions. Make the browser’s call to action as conspicuous and easy as possible. Spell the process out for them and do not make it any longer than a few steps.
Write to the reader-
Do not refer to yourself, but refer to the reader when writing the content. Make the language be about what the services or products can do for the browser and not what it does for you.
Do not try to impress-
Make your copy succinct and free of anything too clever. You do not need to impress anyone with your writing skills; you want to make a sale – do not complicate things.
Keep their attention-
You do not have to be longwinded with your reasons for the browser to make a purchase. Provide the most powerful information first and add any supplemental information. Craft your sentences so that you can tell the most information with the least amount of words.
Most Web readers are skimming. Break your points up into bullets and add spaces in between breaks in information. Tell the most important information first and logically progress.
People most often will read the beginning and ends of chunks of information and neglect the middle if paragraphs are large.
Make your paragraphs brief; if your paragraphs are more than four to five sentences, you are being too wordy.
You want the most important information to be at the top half of the page. Write for the screen – while writing the copy, visualize where the words will be in relation to graphics and other elements on the page.
Do not make a mess-
Eliminate all extraneous matter from your landing pages. You do not want your browser to be distracted; you want them to be attracted to the call to action.
Having too many graphics and extraneous matter will only prolong the loading of the landing page - that is exactly what you do not want.
Do not ask too many questions-
Many times, people try to employ some marketing strategies on their landing pages by asking supplementary information. This is not the place to do this – make the conversion process as simple and painless as possible for the browser.
There is no formula-
These tips will help, but every industry is different. Look at successful peers in your industry. How have they constructed their landing pages? Do they incorporate sound, video, or interactivity?
Try, try, and try again-
Do not construct one landing page and then leave things to hope and luck. Measure your conversions, do research, and try new and different things. As aforementioned, there is no exact formula or template for the ultimate landing page; success will be contingent on many factors.
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Article Tags: landing pages, landing pages, money Landing pages
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About the Author: Ken Wisnefski RSS for Ken's articles - Visit Ken's website Click here to visit Ken's website   Blog for your Business Where to Get Funding for Your Small Business Use Video to Promote Sales Growth Market on the Internet How to Craft a Call to Action |
Related Forum Posts
Re: Examples of Great Landing Pages
- Kevin, been a while!
hey I just reviewed the Landing Page - I like it! The structure is all there and I like how the testimonials are "related" to the business benefit of becoming a Partner - Nice work!
Two points:
1. Have you tried other headlines or split tested other headlines? You can use google website optimizer to do it. I know you can come up with a slightly stronger headline unless this one came out on top.
2. I feel that when the page first loads it looks "incomplete". It's just a visual thing. I guess i was expecting a border around the content, a header image maybe... it's just the way i am wired to expect webpages to load. This point may be insignificant. Testing is the only way to know for sure.
Page Rank Changes
- Hi Kevin - there is a lot of speculation as to why so many websites lost Page Rank. A few new sites that I've been following also got Page Rank for the first time.
Every time Google does a Page Rank update there are websites that get caught in the crossfire and have to work to get their rankings back up!
Re: Secrets About Landing Pages Revealed!
- Hi Greg,
Thank for posting this, it's very helpful.
Landing pages can convert very well if they are well written.
Re: Facebook Fan Pages
- Hi Terri,
I haven't yet started a Fan Page of my own (it's on my to-do list), so I don't have any tips to share yet.
What others have mentioned about giveaways is a good idea. I also think updating your page with useful content on a regular basis is a must to keep Fans interested and coming back. This can easily be done if you have a blog because they allow you to import RSS feeds on your page. Every time you make a new blog post, your Fan Page can be updated.
www.tobuso.com and www.paperrollshop.com
- Please take a look at these and tell me what I should do. I am too close to them to see it objectively at this point. The main on is the tobuso.com one. The other is just a paper roll side bar project.
I have had a guy working on tobuso.com for about 2 weeks or so. I really dont understand why it doesnt have any Google Page Rank yet. I am starting to move up in the rankings for my targeted keyword but I am lacking in the google Page Rank and cannot figure out why. I guess it may just take more time. See if that is what it looks like to you.
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