Introduction1 Do you want your Web site to make you money? Landing pages are the places where you will make your bread and butter. The landing page is where you want your browser to eventually navigate and then make an action to buy.
Every page on your site should be facilitating the browser’s route to the landing page and the content and design of the landing pages are especially important. The following article will provide insights on how to orchestrate effective landing pages.
Coordinating headlines1 Do not confuse the browser. The landing page’s headline should read verbatim to the ad or link that lead them to the landing page. This keeps the browser oriented and maintains their trust.
Make it clear1 You want your landing pages to make conversions. Make the browser’s call to action as conspicuous and easy as possible. Spell the process out for them and do not make it any longer than a few steps.
Write to the reader1 Do not refer to yourself, but refer to the reader when writing the content. Make the language be about what the services or products can do for the browser and not what it does for you.
Do not try to impress1 Make your copy succinct and free of anything too clever. You do not need to impress anyone with your writing skills; you want to make a sale – do not complicate things.
Keep their attention1 You do not have to be longwinded with your reasons for the browser to make a purchase. Provide the most powerful information first and add any supplemental information. Craft your sentences so that you can tell the most information with the least amount of words.
Most Web readers are skimming. Break your points up into bullets and add spaces in between breaks in information. Tell the most important information first and logically progress.
People most often will read the beginning and ends of chunks of information and neglect the middle if paragraphs are large.
Make your paragraphs brief; if your paragraphs are more than four to five sentences, you are being too wordy.
You want the most important information to be at the top half of the page. Write for the screen – while writing the copy, visualize where the words will be in relation to graphics and other elements on the page.
Do not make a mess1 Eliminate all extraneous matter from your landing pages. You do not want your browser to be distracted; you want them to be attracted to the call to action.
Having too many graphics and extraneous matter will only prolong the loading of the landing page - that is exactly what you do not want.
Do not ask too many questions1 Many times, people try to employ some marketing strategies on their landing pages by asking supplementary information. This is not the place to do this – make the conversion process as simple and painless as possible for the browser.
There is no formula1 These tips will help, but every industry is different. Look at successful peers in your industry. How have they constructed their landing pages? Do they incorporate sound, video, or interactivity?
Try, try, and try again1 Do not construct one landing page and then leave things to hope and luck. Measure your conversions, do research, and try new and different things. As aforementioned, there is no exact formula or template for the ultimate landing page; success will be contingent on many factors.
How to Navigate Browsers to your Landing Page - To learn more about this author, visit Ken Wisnefski's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 The Beach Bum’s Guide to Landing Pages
|
| |
If you construct your landing pages right, you’ve got a lot of beach time ahead of you. Your landing page is the first step to capturing all that traffic you’re paying for. A well-made landing page could be the diff...
|
|
Increase Conversions With Optimized Landing Pages
|
| |
A landing page is a web page that visitors from a specific traffic source land on. They are heavily linked to individual marketing campaigns – for example, the landing page for a PPC campaign is the page that visito...
|
|
How to Navigate Browsers to your Landing Page
|
| |
How effective are your landing pages? The landing page is where your browsers are making purchases on goods and services. Read about how to make the most of your landing pages to promote more sales.
|
|
Search Engine Optimization Landing Pages
|
| |
Many people still think that sending people to their home page will give them a better understanding of their business and because of that, people will somehow value their website. The problem is that visitors don't...
|
|
Using Statistics To Improve Your Customer Retention And Bounce Rate
|
| |
As web marketers we are provided with a slew of statistical information. Much of the information provides value when interpreted properly, although to really take advantage of this value, it is essential that we act...
|
|
|
Ken Wisnefski
(Visit Ken's Website)
Wisnefski launched VendorSeek.
com in 2002 out of Mt. Laurel, N.J.
He spent years in the business industry
before formulating plans for his unique
business. After spending valuable time
locating and evaluating vendors during a
project, he became inspired to start a
business that delivered qualified vendors
to buyers and generated quality leads to
vendors. Since its inception, VendorSeek
has attracted continued business and
success. Their business consists of over
7,000 pre-qualified vendors offering
services for over 150 categories.
VendorSeek prides itself in providing
expert information on business topics.
The site's Industry Experts section
delivers resourceful intelligence from
VendorSeek's knowledgeable staff and their
contributing vendors.
|
|
|
Ken Wisnefski's
Complete
List Of
Sales
Articles
|
|
|
If you enjoyed this article, get Ken Wisnefski's Complete List of Sales Articles For FREE!
|
| |
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
