Improve Pay-Per-Click Performance
Improve Pay-Per-Click Performance
Are you aggravated with pay-per-click? I think all of us who take part in the advertising tool have some grievances. Placements can change, competitors may outbid, or you are just will not see a great return-on-investment. What can you do to improve your pay-per-clicks results?
The following article offers suggestions in relation to your pay-per-click campaign.
Create a base-
Do some preliminary thinking in relation to your campaign. Think of what your company does, who you serve, what is compelling about using your services, and what your calls to action are. When you answer these questions, you can formulate successful keywords more readily.
Unique keywords-
Ahh keywords – yes, you want the keywords that will garner the most traffic, but they are the most expensive and a bit vaguer; try being more specific with your keywords. For instance, if you have a t-shirt site, do some research on what shirts are the most popular. Create keywords centered on those specific shirts rather than the keyword “t-shirts.”
Think about what keywords are highly pertinent to your services and products. Instead of committing yourself to the bidding wars for general words, find your niche.
Ad listings-
If you are bidding on similar terms with your competitor, what is going to set you apart from them? Your listings must be more enticing. Write for the buyer. Let them know what benefit will arise from using your products rather than any others. Make your keywords present in your ad copy.
Landing pages-
You have picked relevant keywords and made your ad attractive to the buyer. Now they are on your site. What is next? The page in which they land on is important. Do not take them to your homepage, but bring them to the most relevant page in regards to their search. If they clicked on an ad for a sports t-shirt, then they need to be brought to that page from the ad.
Above the fold of the landing page, write other copy that will intrigue the buyer to make the purchase. Make it simple to make the purchase; you want the buying process to be as quick and painless as possible for the browser.
Testing-
There are many bid management tools and systems available to track your progress. Test to see how well your keywords, ad listings, and landing pages are performing. You can choose to eliminate or modify them as you wish in order to optimize the pay-per-click process.
Monitor your investment-
Keep a close watch on how well your money is invested into your current campaigns. If you are paying thousands of dollars a month on the process and not seeing a return-on-investment, it is a bad business deal and you have to decide whether to make modifications, or completely disengage.
Improve PayPerClick Performance - To learn more about this author, visit Ken Wisnefski's Website.
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Introduction-
Are you aggravated with pay-per-click? I think all of us who take part in the advertising tool have some grievances. Placements can change, competitors may outbid, or you are just will not see a great return-on-investment. What can you do to improve your pay-per-clicks results?
The following article offers suggestions in relation to your pay-per-click campaign.
Create a base-
Do some preliminary thinking in relation to your campaign. Think of what your company does, who you serve, what is compelling about using your services, and what your calls to action are. When you answer these questions, you can formulate successful keywords more readily.
Unique keywords-
Ahh keywords – yes, you want the keywords that will garner the most traffic, but they are the most expensive and a bit vaguer; try being more specific with your keywords. For instance, if you have a t-shirt site, do some research on what shirts are the most popular. Create keywords centered on those specific shirts rather than the keyword “t-shirts.”
Think about what keywords are highly pertinent to your services and products. Instead of committing yourself to the bidding wars for general words, find your niche.
Ad listings-
If you are bidding on similar terms with your competitor, what is going to set you apart from them? Your listings must be more enticing. Write for the buyer. Let them know what benefit will arise from using your products rather than any others. Make your keywords present in your ad copy.
Landing pages-
You have picked relevant keywords and made your ad attractive to the buyer. Now they are on your site. What is next? The page in which they land on is important. Do not take them to your homepage, but bring them to the most relevant page in regards to their search. If they clicked on an ad for a sports t-shirt, then they need to be brought to that page from the ad.
Above the fold of the landing page, write other copy that will intrigue the buyer to make the purchase. Make it simple to make the purchase; you want the buying process to be as quick and painless as possible for the browser.
Testing-
There are many bid management tools and systems available to track your progress. Test to see how well your keywords, ad listings, and landing pages are performing. You can choose to eliminate or modify them as you wish in order to optimize the pay-per-click process.
Monitor your investment-
Keep a close watch on how well your money is invested into your current campaigns. If you are paying thousands of dollars a month on the process and not seeing a return-on-investment, it is a bad business deal and you have to decide whether to make modifications, or completely disengage.
Improve PayPerClick Performance - To learn more about this author, visit Ken Wisnefski's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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