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Long and Short-term Marketing

Written by: Ken Wisnefski

Article Overview: Is your business using both long and short-term marketing tactics? Both forms of marketing have a useful purpose in increasing your sales. Read about what constitutes each and some examples to use.

Long and Short-term Marketing

Introduction-


Does your business use both long and short-term efforts for marketing your services/products? Both methods have different actions to employ. For your business to be successful, it has to be diversified in its marketing techniques.


The following article will display tactics for both long and short-term periods.


Short-term-


Short-term efforts create sudden spikes in sales. Short-term methods have an immediate impact on revenue.



Word of mouth/type-


Attracting positive word-of-mouth mentions and acclaim through content on the Web will result in a surge in traffic to your business. This can be achieved through product endorsement, newsgroup conversations, and other forms of positive media exposure.



Discounts-


Campaigns that integrate coupons, discounts, and other time-related offers garner consumer interest. Creating an immediate “buzz” generates the opportunity to keep buyers for a longer period.



Pay-per-click-



PPC advertising is considered short-term marketing because after the money for the campaign is gone, the added traffic to your site usually diminishes too. When a company is interested in attracting traffic due to a new product or service, PPC campaigns help create a stir.




From short-term to long-term-



Short-term marketing is good to test new concepts and products. It provides the ability to test new forms of marketing and how well the public will relate. Lessons learned in a short-term period can be implemented into a long-term strategy.



Search Engine Optimization-



Businesses with a Web site know that the majority of those using the Web to make a purchase take advantage of the search engines. With millions and millions of people going online everyday, a company must make sure that they take advantage of their presence on the Web. This involves selecting the right keywords, creating enticing landing pages, and having a navigable Web site.


Algorithms are constantly changing for the search engines, so SEO is a continuous process. If you invest a lot of time on the method and see great results, those results will quickly dissolve if you do not remain diligent.


New Content-



Fresh copy is a part of long-term marketing. Articles, blogs, white papers, etc. creates a way to connect with the public on a regular basis. The more trust and sense of expertise you generate, the stronger your brand becomes, and the more noticeable your company will be to the public.

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Article Tags: Discounts Campaigns, Introduction Does your business, marketing techniques, search engines, services products



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