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Social Media Sites Draw Customer Sales

Written by: Ken Wisnefski

Article Overview: What are you doing to leverage the Web? Social media sites are very popular with browsers. Are you taking advantage of this fact? The following article provides information on top social sites and tips on how to use them to help in attracting customer sales.

Social Media Sites Draw Customer Sales

Sites want traffic coming to their site. There are many ways to achieve this feat. Search Engine Optimization companies provide suggestions and do legwork to attract visitors. Pay-per-click advertising makes your ads more noticeable in regards to specific keywords and phrases. Both of these services are useful, but there are ways (free of charge) to attract traffic and get more customer sales.

Social media sites have huge numbers of fans. Getting a piece of content on the front pages of these sites will bring browsers to your site and promote customer sales. It is important to know how to approach the site in order to become popular with its readership. The following article provides information on the top social media sites:


Digg--
After establishing a digg account, users submit content and others in the community read the articles and vote for ones they like the best.

- Reputation is everything on digg. The popular authors get votes based on their reputation regardless of its content.
- Submit frequently and provide comments to become part of the community and recognizable.
- Most of the users enjoy tech savvy articles. Any information relating to the Web and technology is popular with the readership. Study these areas and create an article on a pertinent topic.


del.icio.us--
This site is most useful if you have an informational resource linked to your own site. It is not a platform for self-advertising; your popularity will grow based on others’ references. It is a bookmarking site, so the possibility of attracting continual customers is there.

- Work on establishing something on your site that is useful such as articles, tools, resources, etc.
- Networking is huge on this site. Create an account with useful sites bookmarked (including your own site of course). Interest in your account means interest in the sites you have bookmarked.


Reddit--
Reddit is a lot like digg, but the content is broader. Reddit readers like witty and unique material.

- Titles are huge with Reddit readers. Make sure the title of your article is clever and bewitching.
- The readership of Reddit provides more opportunities of submission. As long as sagacity and ingenuity is involved, topics are irrelevant.
- Popularity plays a smaller part on Reddit than on digg. It is not about who you are, but what you submit.


Technorati--
Technorati is much like del.icio.us, but for blogs. The site provides tracking opportunities that are useful.

- Create an eclectic cannon in your profile composed of educational, resourceful, fun, etc. blogs.
- The site also indexes popular videos. If your company creates a video, this will be a good place to promote it covertly.


Squidoo--
Squidoo enables a user to create a “lens” (page) on any given topic. You can use the lens to promote your company, industry, hobbies, other people, etc.

- Create a lens with your company’s name.
- Include RSS feeds to your company’s blog.
- External links will help your ratings, so choose the best links possible.
- The most popular lenses are rich in text, pictures, and links.
- Add many useful links to your site, products, and services.

Related Articles
  Strategies For Utilizing Social Media Outlets
  Social Media and Customer Service How The Disconnect Continues
  Social Media and You
  Getting in Social Media Marketing
  Social Media Optimization and Marketing with Web 2.0

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Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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