The Tangled Web of Online Marketing
The Tangled Web of Online Marketing
Who is in control of marketing? There was once a time when bright-eyed salespeople would knock upon your door and show you the latest in cleaning supplies, cosmetics, cutlery, etc. The advertiser was physically present. Next, came the days of phone calls, television prompts, yellow pages, and radio alerts; advertisers took a step back, but were still present and in control.
Tangled Up:
The days of Web marketing came, and the tides turned. Consumers began calling the shots. The presence of search engines enabled buyers to virtually ask for what they wanted with taps of the keyboard. All of a sudden, the juggernauts of the industries and Timmy the teenager down the block were on the same results page offering their goods and services. It became anybody’s ballgame. Businesses had to compete fiercely for consumer attention on the Web.
The business world cringed, anxieties ran high, and Web resolutions were instituted. The world of Web marketing began. Search Engine Optimization services helped garner high rankings, banner ads were ubiquitous, and pay per click became a keyword’s best friend. Buyers searched for goods and services, but the results depended on engine rank and the advertiser’s ad budget. The Web was in control.
It might be safe to say the days of traditional marketing techniques such as door-to-door, television ads, radio ads, yellow pages, etc., are out of turn. Consumers visit the Web to make their purchases. Americans spent $11.8 billion on the Internet to make purchases from Nov. 1 to Dec. 1, 2006 alone (comScore Networks). Businesses are aware of the online spending trend. They are projected to spend $35.4 billion on advertising by the year 2011 (Reuters).
Both buyers and sellers are stuck in the Web. The consumer is tangled in the confusion of search, and sellers are left to be eaten by competitors who can afford the increasing price of online marketing techniques. The Web is in control.
What if there was a way for buyers and sellers to transcend the control concept? What if there was no need for control? What if there was simply a way for buyers to get their needs met and sellers to provide their goods and services to those consumers?
The Web Un-spun:
Matchmaking sites offer a solution. What is a matchmaking site? Those that match the buyer and seller together from a third-party perspective much like the Web, but with a more individualized and personal touch. These sites offer quality sellers to meet the specific desires of buyers.
Relationships are made based on analyzing the needs of the buyer and matching them with multiple providers that can supply their needs. Business does not need control; it needs facilitation.
The Tangled Web of Online Marketing - To learn more about this author, visit Ken Wisnefski's Website.
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Introduction:
Who is in control of marketing? There was once a time when bright-eyed salespeople would knock upon your door and show you the latest in cleaning supplies, cosmetics, cutlery, etc. The advertiser was physically present. Next, came the days of phone calls, television prompts, yellow pages, and radio alerts; advertisers took a step back, but were still present and in control.
Tangled Up:
The days of Web marketing came, and the tides turned. Consumers began calling the shots. The presence of search engines enabled buyers to virtually ask for what they wanted with taps of the keyboard. All of a sudden, the juggernauts of the industries and Timmy the teenager down the block were on the same results page offering their goods and services. It became anybody’s ballgame. Businesses had to compete fiercely for consumer attention on the Web.
The business world cringed, anxieties ran high, and Web resolutions were instituted. The world of Web marketing began. Search Engine Optimization services helped garner high rankings, banner ads were ubiquitous, and pay per click became a keyword’s best friend. Buyers searched for goods and services, but the results depended on engine rank and the advertiser’s ad budget. The Web was in control.
It might be safe to say the days of traditional marketing techniques such as door-to-door, television ads, radio ads, yellow pages, etc., are out of turn. Consumers visit the Web to make their purchases. Americans spent $11.8 billion on the Internet to make purchases from Nov. 1 to Dec. 1, 2006 alone (comScore Networks). Businesses are aware of the online spending trend. They are projected to spend $35.4 billion on advertising by the year 2011 (Reuters).
Both buyers and sellers are stuck in the Web. The consumer is tangled in the confusion of search, and sellers are left to be eaten by competitors who can afford the increasing price of online marketing techniques. The Web is in control.
What if there was a way for buyers and sellers to transcend the control concept? What if there was no need for control? What if there was simply a way for buyers to get their needs met and sellers to provide their goods and services to those consumers?
The Web Un-spun:
Matchmaking sites offer a solution. What is a matchmaking site? Those that match the buyer and seller together from a third-party perspective much like the Web, but with a more individualized and personal touch. These sites offer quality sellers to meet the specific desires of buyers.
Relationships are made based on analyzing the needs of the buyer and matching them with multiple providers that can supply their needs. Business does not need control; it needs facilitation.
The Tangled Web of Online Marketing - To learn more about this author, visit Ken Wisnefski's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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