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The Ways of Viral Marketing

Written by: Ken Wisnefski

Article Overview: Have you tried viral marketing? It is the Web’s version of word-of-mouth marketing – one of the easiest and most effective ways to market. Read how to start your campaign.

The Ways of Viral Marketing

Introduction-


Do you remember chain letters? The notes jammed in the crevices of our school lockers would prompt us to copy its content and disperse them to seven other people or we would lead a long, horrific life.


Viral marketing is somewhat like the chain letters, except it is not as puerile, and no impending doom is involved. Viral marketing involves strategies prompting others to pass on marketing messages, creating the potential for exponential growth in the message’s exposure and saliency.
Much like offline word-of-mouth, viral marketing creates the potential for a person to tell a friend, and for them to tell two friends, and for each of those to tell two others…


A well-orchestrated viral marketing strategy can make huge waves throughout the Web. The following seeks to illustrate the parameters and the advantages of orchestrating such a marketing implement.


Products and services-


Deals on goods and services are great – free is better. Offer the public something free and piques their needs for immediate gratification, and they will come to your site. While they are there looking for the free stuff, they will also be exposed to your other goods and services. If you giveaway something… they will come.



Make it easy-


Your marketing strategies must be easily transferrable. Viral marketing has flourished on the Internet because of the convenience at which information can be transferred.
Hotmail.com had the right idea: Those that had free email had a small blurb at the bottom of their screens prompting others to establish a free email account. Every time someone with an account would send an email, the recipient would see the blurb and would want to get a free email account too.


The medium carrying the viral message should be easy to transfer and replicate.



Plan-


The marketing strategy must be well thought before its inception. Viral marketing runs at a rapid pace; so, the strategy must be engineered for fast acceleration. You do not want the pace to slow down, but continue to grow exponentially.


Read human nature-


Practice some psychology in orchestrating your viral marketing campaign. What are people’s interests, desires, needs, etc? Think of those colorful wristbands everyone wore a couple of years ago. The initial campaign was for cancer research. People like to look aware, feel charitable, and have what the next person has. Just about everyone wore one.



Know networks-


Use your networks and those of others to facilitate your viral marketing campaign. Think about those who give their articles to other Web sites free – they do not want money, but exposure. The same is true about submitting your press release to a distributor; more people will be exposed to your release in comparison to doing the legwork alone.

Related Articles
  Make your offer viral
  Factors to Consider in a Viral Marketing Campaign
  What Does Viral Marketing Actually Mean?
  How to make a viral video to market your business
  Is Viral marketing a bug you want to catch?

Article Tags: chain letters, Introduction Do you remember chain letters, marketing strategies, marketing strategy, Viral marketing, viral marketing strategy



Related Forum Posts
Re: 4 Ideas for Viral Marketing - I do agree with GT. Viral Marketing has various face and many people adopt different strategies. Some go for impressive sales pages, e-mail marketing, etc. I couldn't see much answer to this post. Let's hear from others too. Thanks, Robert
Re: Search Engine Friendly Web Development - I would like to add some more things in search engine friendly web development. 1. PPC campaign 2. Viral marketing 3. Social Media Marketing Avoid flash in website and other use CSS files to shows the content style.
Re: New man with Twitter Studies - Hi Pete, Thanks for your input and the info about the Viral Tweeter Business tool which I have checked out and for the sake of a one off fee for affilaite access at $7 it is worth a punt, regards, Mal.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Need Beta Testers for My Ebook Feedback and Testimonials - Hi Forum Members, I finished writing an ebook on Viral Articles and how to spread them. Looking for people who want the copy for review before I take it to the public. I might end up adding more content afterwards, but for now, I have zero testimonials or feedback so if anyone is interested, I'd like to hear. And I prefer hearing from active members of this forum. Your short testimonials will include your URL as well and I didn't want to approach internet marketers because I wanted testimonials from regular people. I need to hear what you thought about them, what more information it contained and how much do you think I should price it at. It's more for people who want to start writing articles but not sure where to start. Because the information isn't necessarily new like 'Video Marketing _______ ' or 'Social Networking _____ ', I am thinking of only pricing it under $10 and use them as a list building tool. It's about 40 pages. Let me know if anyone is interested in reviewing them and giving testimonials. Your testimonials may or may not be used at my site and will be kept printed. Regards, Takuya


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