Introduction1 Do you remember chain letters? The notes jammed in the crevices of our school lockers would prompt us to copy its content and disperse them to seven other people or we would lead a long, horrific life.
Viral marketing is somewhat like the chain letters, except it is not as puerile, and no impending doom is involved. Viral marketing involves strategies prompting others to pass on marketing messages, creating the potential for exponential growth in the message’s exposure and saliency.
Much like offline word-of-mouth, viral marketing creates the potential for a person to tell a friend, and for them to tell two friends, and for each of those to tell two others…
A well-orchestrated viral marketing strategy can make huge waves throughout the Web. The following seeks to illustrate the parameters and the advantages of orchestrating such a marketing implement.
Products and services1 Deals on goods and services are great – free is better. Offer the public something free and piques their needs for immediate gratification, and they will come to your site. While they are there looking for the free stuff, they will also be exposed to your other goods and services. If you giveaway something… they will come.
Make it easy1 Your marketing strategies must be easily transferrable. Viral marketing has flourished on the Internet because of the convenience at which information can be transferred.
Hotmail.com had the right idea: Those that had free email had a small blurb at the bottom of their screens prompting others to establish a free email account. Every time someone with an account would send an email, the recipient would see the blurb and would want to get a free email account too.
The medium carrying the viral message should be easy to transfer and replicate.
Plan1 The marketing strategy must be well thought before its inception. Viral marketing runs at a rapid pace; so, the strategy must be engineered for fast acceleration. You do not want the pace to slow down, but continue to grow exponentially.
Read human nature1 Practice some psychology in orchestrating your viral marketing campaign. What are people’s interests, desires, needs, etc? Think of those colorful wristbands everyone wore a couple of years ago. The initial campaign was for cancer research. People like to look aware, feel charitable, and have what the next person has. Just about everyone wore one.
Know networks1 Use your networks and those of others to facilitate your viral marketing campaign. Think about those who give their articles to other Web sites free – they do not want money, but exposure. The same is true about submitting your press release to a distributor; more people will be exposed to your release in comparison to doing the legwork alone.
The Ways of Viral Marketing - To learn more about this author, visit Ken Wisnefski's Website.
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Ken Wisnefski
(Visit Ken's Website)
Wisnefski launched VendorSeek.
com in 2002 out of Mt. Laurel, N.J.
He spent years in the business industry
before formulating plans for his unique
business. After spending valuable time
locating and evaluating vendors during a
project, he became inspired to start a
business that delivered qualified vendors
to buyers and generated quality leads to
vendors. Since its inception, VendorSeek
has attracted continued business and
success. Their business consists of over
7,000 pre-qualified vendors offering
services for over 150 categories.
VendorSeek prides itself in providing
expert information on business topics.
The site's Industry Experts section
delivers resourceful intelligence from
VendorSeek's knowledgeable staff and their
contributing vendors.
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