Tips for the Executive Blogger
Tips for the Executive Blogger
Do you want to make a connection to the public – especially your current and potential customers? Of course you do. Many business owners agree that the Web is the best place to market yourself, along with your company and services/products.
Acclaim can be attained by having a Web site hosting your company’s services/products, but more owners are deciding to make their connection to the public more personal. Heads of companies are engaging in blogging to build their brand, be more exposed to the public, and provide their industry insight.
One must consider a few things before starting to blog.
Blogs afford two-way communication-
Most executives grow accustomed to talking while their workers and associates listen. Things are a bit different on a blog. The base of readers can be considerably large, and the conversation takes on a life of its own. The executive blogger needs to feel comfortable reading and responding to others’ views - especially those that may be antithetical to their own. Feedback needs to be internalized in stride and democratically.
Blogging takes time-
Blogging must be regular and frequent in order to build a large base of readers. This means posting to your blog several times a week. Most likely, there are hundreds of blogs pertaining to your immediate industry; if you do not regularly provide readers with insight, they will find it somewhere else.
Even a few paragraphs several times a week is better than one long post once a week.
You are a reflection-
Your posts are a reflection on you and your company. If you are writing poorly or providing less than desirable content, the audience will think the same about the quality of your products/services. Blogging is usually informal, but grammar is always important. Everyone will have their own writing style; procure a style that is beneficial to your cause and suitable for mass readership.
Avoid the taboo-
Most executive bloggers will write about their industry, but the informal nature of blogs sometimes warrants the opportunity to deviate from the norm. It is suggested that a blogger stay away from issues on sex, race, gender, or any other topic that may be considered taboo or incite readers.
Know keywords-
Know what words to insert in your blog regularly in order to boost your rankings on the search engines. Blogs help customers find businesses on the Internet. Blogging can be very cost-effective in terms of marketing; but do not overdue it, readers are savvy and will detect any attempts on self-promotion.
Be patient-
Blogging takes time. It will take months to attract a dedicated following; it is very difficult to become an instant hit. Be committed to the long haul if you want to get eventual results. If you are genuine towards your cause, it will catch on and your readership will increase.
Watch what you say-
Be sure not to divulge any information that could be used by your competitors. It is easy to get engrossed in the moment of blogging and share ideas and insights to friendly readers, but you do not know who is reading. Oftentimes, when a blog becomes popular, it is common for your competition to browse through your posts.
Know your purpose-
Make sure you maintain the vision of why you originally decided to blog. Did you want to build brand awareness? Establish yourself as an expert in your industry? Staying focused will help define your topics and generate fresh material.
Tips for the Executive Blogger - To learn more about this author, visit Ken Wisnefski's Website.
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Introduction-
Do you want to make a connection to the public – especially your current and potential customers? Of course you do. Many business owners agree that the Web is the best place to market yourself, along with your company and services/products.
Acclaim can be attained by having a Web site hosting your company’s services/products, but more owners are deciding to make their connection to the public more personal. Heads of companies are engaging in blogging to build their brand, be more exposed to the public, and provide their industry insight.
One must consider a few things before starting to blog.
Blogs afford two-way communication-
Most executives grow accustomed to talking while their workers and associates listen. Things are a bit different on a blog. The base of readers can be considerably large, and the conversation takes on a life of its own. The executive blogger needs to feel comfortable reading and responding to others’ views - especially those that may be antithetical to their own. Feedback needs to be internalized in stride and democratically.
Blogging takes time-
Blogging must be regular and frequent in order to build a large base of readers. This means posting to your blog several times a week. Most likely, there are hundreds of blogs pertaining to your immediate industry; if you do not regularly provide readers with insight, they will find it somewhere else.
Even a few paragraphs several times a week is better than one long post once a week.
You are a reflection-
Your posts are a reflection on you and your company. If you are writing poorly or providing less than desirable content, the audience will think the same about the quality of your products/services. Blogging is usually informal, but grammar is always important. Everyone will have their own writing style; procure a style that is beneficial to your cause and suitable for mass readership.
Avoid the taboo-
Most executive bloggers will write about their industry, but the informal nature of blogs sometimes warrants the opportunity to deviate from the norm. It is suggested that a blogger stay away from issues on sex, race, gender, or any other topic that may be considered taboo or incite readers.
Know keywords-
Know what words to insert in your blog regularly in order to boost your rankings on the search engines. Blogs help customers find businesses on the Internet. Blogging can be very cost-effective in terms of marketing; but do not overdue it, readers are savvy and will detect any attempts on self-promotion.
Be patient-
Blogging takes time. It will take months to attract a dedicated following; it is very difficult to become an instant hit. Be committed to the long haul if you want to get eventual results. If you are genuine towards your cause, it will catch on and your readership will increase.
Watch what you say-
Be sure not to divulge any information that could be used by your competitors. It is easy to get engrossed in the moment of blogging and share ideas and insights to friendly readers, but you do not know who is reading. Oftentimes, when a blog becomes popular, it is common for your competition to browse through your posts.
Know your purpose-
Make sure you maintain the vision of why you originally decided to blog. Did you want to build brand awareness? Establish yourself as an expert in your industry? Staying focused will help define your topics and generate fresh material.
Tips for the Executive Blogger - To learn more about this author, visit Ken Wisnefski's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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