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Use Varied Marketing Techniques to Promote Sales

Written by: Ken Wisnefski

Article Overview: A Web site invite opportunity to increase sales. There are many ways to use your site to your advantage. The following article provides ideas and tips to implement in order to attract more traffic to your Web site.

Use Varied Marketing Techniques to Promote Sales

How popular is your site? Well-received sites attract attention in multiple and particular ways. The act of “link baiting” refers to getting other sites to link to yours. Offer something enticing, and others will link to you. Marketing techniques help attract traffic to your site and increase sales.

The following is a list of areas to address in order to gain more business sales. Two key elements are to keep topics original and reliable.

Podcasting--
The presence of iPods is prevalent in society. Podcasting allows your site the opportunity to provide news, tips, and other information. Keep podcasts consistent and interesting to invite more links.

Interviews--
Hosting interviews means that your site is a recognized source of information in regards to your industry. Vary the people interviewed and ask questions listeners want to know about.

Awards--
Awards are tricky. You will not get a lot of attention for hosting if your site is not well known. Use high standards in nominating and electing winners or it will be the last awards you host.

Tools--
Offer browsers something useful like a conversion device or other helpful tool and they will come back. The more niche-related the tool, the more links it will attract.

Content--
Many people agree that content is the premier way to acquire links. Information is the main reason browsers use the Web. Keep your content new, original, and continuous. Many originate content in response to other content. This is fine, but you want to get to the point where you can sense what will be the next big topic of conversation and then write about it first.

Video--
Video is becoming more popular and is a creative way to attract attention to your site. Try providing tutorials, interviews, or humorous bits.

Giveaways and contests--
This stratagem is much like the awards. This method works best when a site is already popular. Be who you say you are and do what you say you will.

Host a blog--
Blogs are an informal way of marketing and sharing information. Blogs make it easy to become popular to a large number of browsers in a considerably short amount of time if the topics remain interesting.

Guest appearances--
Guest appearances by people in your industry keep things fresh. Only those well known in the industry effectively use this angle to attract links.

Resource--
Browsers want information. Providing information or resources of where to get information gets you links. Orchestrating a resource center into your site will get you attention.

Conclusion--
These are more than enough ways to increase sales growth. The difficulty is in using your creativity and industry acumen to originate “hot topics.” The best way to spawn ideas is to think like a browser. What kinds of things attract your attention? What do you find useful or compelling about certain sites? Answering these questions and doing a lot of browsing will start you on your way to getting more customer sales.

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Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
niche forum categories - I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]... Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here... Just a few thoughts: Better Blogging Developing Info Products Internet Marketing Presentation Skills More How to's Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Any ideas for potential partner sites? - Hi Everyone, I was wondering if any of you have any ideas on "potential partner sites" for our specific forum categories? For instance, is there a leading "Women Entrepreneur" or "Sales/Marketing" site you know of that doesn't have an existing online community of its own? This could be a great way to help us attract more traffic. Thanks


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