Use Video to Promote Sales Growth
Use Video to Promote Sales Growth
Video is popular--
Video quickly became popular on the Web. YouTube was one of the pioneering sites hosting video clips and their acclaim quickly came to be. Google bought them for $1.65 billion after one year because of their popularity and incipient success. Today, more consumers have access to video.
Estimates show 50% of households has broadband capabilities and the average American spends close to five hours on the Internet each day (marketingexperiments.com). These statistics insinuate a huge potential for sales. Browsers’ attention spans are limited and need for entertainment is high. More marketers are finding that incorporating video to their sites will garner attention.
The number of online video viewers has climbed from 55 million in 2003 to around 140 million in 2007 (imediaconnection.com). A popular fallacy is most of these viewers are young and the content is generated by them. On the contrary, news is the most viewed video format and viewers are between the ages of 25 and 44 years of age.
Video is another marketing avenue--
Video offers businesses another way to attract consumer attention and business sales. Pay-per-click and banner ads are two widely used methods of paid advertising. Sites spend large amounts of money on optimization to achieve popular status on the engines organically. Video marketing is an alternative strategy working for businesses. Entertaining and educational clips incorporated with URLs have high potential of ushering visitors to a site for less money.
Video sharing sites heavily increase the likelihood a company’s video is viewed. Sharing on these sites is abundant. The month of December from 2005 to 2006, saw an increase from 23,468,000 visitors to 58,000,000 visitors on the top 20 sharing sites (billhartzer.com).
What you can do with video--
Content is king on the Web. Traditionally, we have thought of content in written format. Audio and video information is also widely accepted and popular. The possibility to compress more information into a timeframe is greater using video than in using written form. Browsers are highly fickle and more likely to invest time in watching a video for a few minutes than investing more time in reading a page or more.
Uses of video:
- Illustrate goods and services
- Offer tutorials
- Run demos of your products
- Provide information about your business (like an “about us” page)
- Create a buzz on the Web about your business
- Build a list by offering videos
- Create content to augment your site
Tips in using video--
- Keep the video clips short and sweet. Remember, browsers are intrigued due to little time investment. Keep the run time under five minutes.
- Be creative and interesting. Enthralled browsers share the clips with others.
- Go for more entertainment than promotion. Viewers want to see entertainment, not a commercial.
- Create a series of videos. There is not pragmatic formula in reference to what entices the masses. Make a number of clips with different approaches, and then see what works best.
- Research the optimization process. Become familiar with methods optimizers use to make content more popular and widespread.
- Have multiple stimuli present in your clips. This means different speakers, sights, sounds, and breaks in the sequencing.
- Find a method of measuring the popularity of your clips. Use the numbers to refine the clips’ orchestration and implementation.
- Keep the content fresh. It is not about rehashing the same message over again, the masses want to see new material, and want to see it often.
- Do not overdo the process. Use limited number of money and resources on the project at first. See how well things go, and then if successful, continue more in-depth into the endeavor.
Use Video to Promote Sales Growth - To learn more about this author, visit Ken Wisnefski's Website.
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Can your business profit from online video exposure? The popularity of the Web creates marketing opportunities in order for successful sales promotion. Online purchases are prevalent in our society. Americans spent over $600 million in one day on twelve different occasions in 2006 (USA Today). Companies vie for browser attention on the search engines. Video marketing offers businesses another way to host their products and services.
Video is popular--
Video quickly became popular on the Web. YouTube was one of the pioneering sites hosting video clips and their acclaim quickly came to be. Google bought them for $1.65 billion after one year because of their popularity and incipient success. Today, more consumers have access to video.
Estimates show 50% of households has broadband capabilities and the average American spends close to five hours on the Internet each day (marketingexperiments.com). These statistics insinuate a huge potential for sales. Browsers’ attention spans are limited and need for entertainment is high. More marketers are finding that incorporating video to their sites will garner attention.
The number of online video viewers has climbed from 55 million in 2003 to around 140 million in 2007 (imediaconnection.com). A popular fallacy is most of these viewers are young and the content is generated by them. On the contrary, news is the most viewed video format and viewers are between the ages of 25 and 44 years of age.
Video is another marketing avenue--
Video offers businesses another way to attract consumer attention and business sales. Pay-per-click and banner ads are two widely used methods of paid advertising. Sites spend large amounts of money on optimization to achieve popular status on the engines organically. Video marketing is an alternative strategy working for businesses. Entertaining and educational clips incorporated with URLs have high potential of ushering visitors to a site for less money.
Video sharing sites heavily increase the likelihood a company’s video is viewed. Sharing on these sites is abundant. The month of December from 2005 to 2006, saw an increase from 23,468,000 visitors to 58,000,000 visitors on the top 20 sharing sites (billhartzer.com).
What you can do with video--
Content is king on the Web. Traditionally, we have thought of content in written format. Audio and video information is also widely accepted and popular. The possibility to compress more information into a timeframe is greater using video than in using written form. Browsers are highly fickle and more likely to invest time in watching a video for a few minutes than investing more time in reading a page or more.
Uses of video:
- Illustrate goods and services
- Offer tutorials
- Run demos of your products
- Provide information about your business (like an “about us” page)
- Create a buzz on the Web about your business
- Build a list by offering videos
- Create content to augment your site
Tips in using video--
- Keep the video clips short and sweet. Remember, browsers are intrigued due to little time investment. Keep the run time under five minutes.
- Be creative and interesting. Enthralled browsers share the clips with others.
- Go for more entertainment than promotion. Viewers want to see entertainment, not a commercial.
- Create a series of videos. There is not pragmatic formula in reference to what entices the masses. Make a number of clips with different approaches, and then see what works best.
- Research the optimization process. Become familiar with methods optimizers use to make content more popular and widespread.
- Have multiple stimuli present in your clips. This means different speakers, sights, sounds, and breaks in the sequencing.
- Find a method of measuring the popularity of your clips. Use the numbers to refine the clips’ orchestration and implementation.
- Keep the content fresh. It is not about rehashing the same message over again, the masses want to see new material, and want to see it often.
- Do not overdo the process. Use limited number of money and resources on the project at first. See how well things go, and then if successful, continue more in-depth into the endeavor.
Use Video to Promote Sales Growth - To learn more about this author, visit Ken Wisnefski's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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