Use Your Keywords as Part of Your Sales Force

Guest post by: Ken Wisnefski
Become an Author

Free PDF Download
Long and Short-term Marketing - By Ken Wisnefski

How are browsers going to find your products and services? If you have established a rapport with them or impressed them, then they will search for you individually. Think about the millions of other shoppers potentially searching for your goods and services. They will search for a term or phrase. Most browsers do not look beyond the first return page. Search engines need to notice your pages.

Many factors contribute to your organic search ranking. There is a simple way to attract attention from search engines. Effectively employ your keywords.

What are keywords?--
Keywords reference your products and services. Sites emulate keywords based on a browser’s search. For instance, if a site sold toothbrushes, then keywords would be toothbrushes, dental hygiene, bathroom products, etc. Whatever words or phrases a site projects a browser uses to look for their products or services, they make into their keywords so browsers find their site.

How to use your keywords--
Many people think it is better to orchestrate keywords based on the search engines. This is half-true. Good SEO services know content will optimize keywords for engines and customers. Orchestrating pages for engines solely makes the content convoluted.

The following illustrates ways to use keywords for engines and customers.--

- Use your keywords or phrases at least three times per page. Do not go overboard. Make the keywords fit naturally. Forced prose sounds silly. Choose the keywords first, to implement them naturally.

- Copy length is 300 words on average. This gives enough space to implement keywords but does not invest long periods. Reading copy on the Web is not like reading a novel. People want informative and concise content. Anything too long is not conducive to readers’ attention spans.

- It takes time to learn to write naturally. If the keywords are too apparent, the content is forced. Remember to write for the reader as well as the engine.

- Use your keywords in headlines and subheadings without forcing them. Do not use keywords in substitute for generic terms; meaning if the sentence sounds better with the word toothbrush rather than “super X brand toothbrush,” use the former.

- Use keywords as links. It is better to use the keywords as links, but other prose works too. You do not want to use keywords for every link on the page.

- Continuously test and track results. There is no golden set of rules. Each product, service, site, set of keywords, etc. is different. If at first you do not succeed, then modify and implement again.

The Best Keywords Ever for Your SEO Campaign

"Everyone knows Sales Force Incentives Dramatically Increase Sales"

Starting An Internet Business Made Easy!

Questions Every CEO Should Be Asking His Sales Managers

The Sales Force with Over Achievers Who Don't

Rule online marketing with the power of keywords

Keyword Selection For Search Engine Optimization SEO

Web Design - Has the Keywords Meta Tag faded

Boston Ballet and Money Tolerance - What it Means to Your Sales Force

Backward Search Engine Optimization IsThe Biggest Mistake Done By Web Site Designers

Celebrities and the Sales Force

Optimize Your Sales Force Without Spending a Dime

Can You Motivate Your Sales Team?

Do you have the sales force your strategy needs?

Inbound Links are VERY Important!

••••••> Free SEO Tip of the Day: Keyword Research Guide

Part 5: Marketing and Sales Strategies

Search Engine Marketing - How To Find Targeted Keywords That Will Dramatically Increase Your Traffic

FREE Salesforce Grader Tool

Motivation or Sales Process?

Home > Sales > Ken Wisnefski > Use Your Keywords as Part of Your Sales Force > Google +

Free PDF Download
Long and Short-term Marketing - By Ken Wisnefski

About the Author: Ken Wisnefski

RSS for Ken's articles - Visit Ken's website
Wisnefski launched VendorSeek.com in 2002 out of Mt. Laurel, N.J. He spent years in the business industry before formulating plans for his unique business. After spending valuable time locating and evaluating vendors during a project, he became inspired to start a business that delivered qualified vendors to buyers and generated quality leads to vendors. Since its inception, VendorSeek has attracted continued business and success. Their business consists of over 7,000 pre-qualified vendors offering services for over 150 categories. VendorSeek prides itself in providing expert information on business topics. The site's Industry Experts section delivers resourceful intelligence from VendorSeek's knowledgeable staff and their contributing vendors.
Click here to visit Ken's website.

More from Ken Wisnefski
How to Prepare a Commercial
Why You Should Think About What Others Think of You
How to Solve Problems the Right Way
The Ways of Viral Marketing
The Right Way to Give Promotions

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Use Your Keywords as Part of Your Sales Force

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: