Tweet

Web Design Tips to Facilitate the Sales Process

Written by: Ken Wisnefski

Article Overview: How much attention is paid to your Web design? Some businesses assume launching a site is enough to aid their sales process. This is not true. Your Web site is an extension of your business and needs to be addressed with professionally and efficiently. The following article gives advice on effective designing for your site.

Web Design Tips to Facilitate the Sales Process

Web design is a medium of aesthetic expression in which designers take pride. The connection to business lies in well crafted and user friendly sites being more intriguing, visited by potential customers, and aiding the sales process. Like any medium, the standards and 'vogue' practices will not remain static;
Web commerce warrants an appeal of originality mixed with efficiency. The bar will constantly be raised in the domain of Web design services.

The following is not so much an immediate and specific culmination of suggestion, but is fashioned for means of timeless reference:


Do some preparation--

Designing as in writing, involves many steps to get to a final product. One of the most important steps of web design takes place off the web. Conducting steps of preparation before beginning to apply skill on a page is very necessary. Having a sketch pad or chalkboard handy to create a vision of what things will look like once they are page is a very helpful method of preparation. This will not only help in generating and augmenting ideas, but will increase the speed of production. There are wireframe software applications that will allow you to do this if seeing it on screen is beneficial for your creative skills.


Give it time--

Sometimes things and ideas don't seem to congeal well. This may be due to your present state of mind or taste. If you are amidst a time of confusion or 'designer's block,' move on to something else for an hour, hours, or day, and then come back to it. Sometimes creativity needs to breath. A better idea, a new perspective, or the decision to take a different approach altogether, may present itself after some time off.


It is not all online--

Many artists gain inspiration outside of their immediate medium. Get away from the computer screen and take some time to look at other art mediums. Visit a museum, peruse art rich magazines, look at photo books, and any other source that may showcase art (it is everywhere). A good idea is to carry around a disposable camera (a digital one if you can afford it) and a notepad to jot down some ideas. Many times ideas will leave us just as quickly as they embrace us if we rely on short-term memory. Do not only take advantage of art found in the current age, but visit art from previous periods; they can either be reinvented or built upon.


Consult birds of a feather--

There are many blogs and online forums where one can find others who are in the same industry and willing to comment on and exchange ideas. If you work in a business with a limited amount of designers (maybe you are the only one) this will limit your sense of critique if looking for second opinions. It is good to seek different opinions, but getting feedback from others in your field will be a much more enriching experience. There is also something to be said about 'going with your own instincts.' Sometimes the most 'genius' ideas were 'ridiculous' before they became a 'success.'


Be a scholar of your craft--

The best artists are those who constantly study their work, the work of others, and their medium in general. Engage yourself in literature, expos, conversation, and other resources that are tied to your craft. Most likely you became a designer based on a general love or interest; if you are still in the field, then this is something that must be continuously procured. Knowing your medium inside and out will only improve your capabilities and enumerate resources for ideas and inspiration.


Look from all angles--

Many times an artist (web designers specifically) will get into a routine as far as how they go through the actual design process. It may be a good idea to take the design approach from different angles now and then to see if this stymies or stimulates efficiency and creativity. Many designers will begin with the header and then continue to work on the smaller aspects of the page. Is this a golden rule or act of habit? Of course there are no rules in creativity; try to change your angle to see if it will become a benefit.


Be happy and never be satisfied--

You may be a very successful website designer or a novice that is doing very well. Success sometimes breeds contentment and this will only become an impediment. If you have had success, most likely that means that you have some real talent. As far as I know, the muses have not placed a limit on creativity and talent, so keep up the good work! If you have had success with one style or design do not disband your ideas but leave opportunity for expansion. Sometimes you may be doing a project a disservice by applying your 'usual' dynamics to it. Constantly pursue your best and when you think you have achieved it, redefine what it is.

Related Articles
  Packaging: dressing your product in a fashion conscious market
  Choosing the Right Website Design Company
  Customized Joomla Web Design and Development
  Branding Your Website To Improve Sales And Retention
  Essential Tips for Web Application Development Success

Article Tags:



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Patent Walk-Through - Hello everyone! My name is Alex, I'm 18 years old and I'm constantly drawing up new ideas and inventing stuff. I sketch stuff down everywhere I go and on anything I can write on. I'm a big member of our local Future Business Leaders of America chapter (FBLA). In the future I hope to work my way up to being a Venture Capitalist. I think of myself as a pretty creative person who is very motivated. Some of the ideas and inventions I come up with are pretty far out but others I consider marketable and to have great potential. Being 18, I have little to no connections and no resources. I've been surfing this site pretty frequently for the last year and have finally decided to join the forum group. Anyway, here's my question... Basically, I have no idea how to get a patent together the costs and the overall process. As of now, I think I have a great idea that, as far as I know has not, ever been done before. I'm really excited about this idea. I'm a total novice at this and am willing to learn all that I can. Any information that you can provide me with would be great. Again the main things I want to know are: 1.Overall Process. 2.How Long It Takes. 3.Costs. 4.Anything That You Think I Should Know. 5.Tips/Experiences. 6.Confidentiality. 7.Must I Make A Physical Model of My Idea? Thanks guys! -Alex
Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Maximum Impact Restaurant Greening

Four Reasons Why Entrepreneurs Should Blog

A Guide to Franchise Financing

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.