Tweet

Sales Leads -- Quantity or Quality?

Written by: Harry Frisch

Article Overview: Sales leads come in two categories: High quality and not so high quality. The higher the quality, the more certain it is that the sales lead will result directly in a closed sale. Key question: Should you be going after quantity or quality?

Sales Leads -- Quantity or Quality?

Sales leads come in two categories: High quality and not so high quality. The higher the quality, the more certain it is that the sales lead will result directly in a closed sale.

Key question: Should you be going after quantity or quality?

The answer is: When a stable, abundant supply of sales leads is what you're after, first you go for quantity and then you go for quality.

While there is a nearly infinite list of workable techniques readily available in the sales and marketing world on how to go about generating sales leads, there is actually only a small handful of underlying key basics which determine how effective or ineffective your efforts will be when seeking to generate sales leads.

One of these key basics, and the most fundamental of them all, is that generation of sales leads, in stable abundant quantities, depends directly upon the number of communications that are generated out to the potential public.

As more fully detailed in Chapter 3, Prospecting, in the marketing and sales training manual, HOW TO SELL – Clear and Simple, the better you know and understand the basic keys to attaining quality leads, the more effective and efficient you're going to be in attaining your sales leads.

(c) 2004, 2005, 2006, Harry Frisch, STI Publishing. All Rights Reserved.

Related Articles
  Lead Generation Best Practices: Fewer Leads Are Better
  Is your Inventory Planned ?
  Sales 2.0 - Answer to Our Prayers or Costly Distraction?
  Blog Posting- The Eternal Quality Vs. Quantity Debate
  How to Advertise your Business for Sale

Article Tags:



Related Forum Posts
Re: How to Promote a MLM Business? - Absolutely David. I have not read this book, but I familiar enough with Seth's work to know what you mean. This method does work, and quite well. The best part is, it lets you focus on Quality versus Quantity. You could follow some systems and have to weed through 20, 30 or more leads a day to find the 1 or two a week that are serious. Or, you can have that same 1 or 2 a week coming to you. Eventually it will be far more than that every week too.
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Seek Venture Capital & Funding - Hello, Greetings from India. I am Seeking Venture Capital for Offshore Software Company Start-up. Need advise along with Business Model Sample. I have a basic outline for an offshore company. 1. Technology - like Microsoft Dot Net, Java, LAMP 2. Talent Team - Found Good Technology Developers. 3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects. 4. I do not have resources like funding. It is a very critical factor to me Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc. Services: Offshore Software Development Company. Offices to be located: Hyderabad, Andhra Pradesh, India and USA. Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain. Seek your further questions and help. Thank you, Best Regards, Jayapratap.
Re: 3 Ways to Grow Your Business in 2011 - Hi David, I've had a lot of success by building my own media list and then emailing out the reporters when I have a story. I've also used PR Leads (paid program) which got me into the New York Times and Forbes. I haven't done much with online press releases - from what I hear they can help you with your SEO but they don't get much mainstream media attention. Let me know if you have any specific questions and I'd be happy to help!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What Type of Business Should I Start?

Online Business Ideas: A Look At Various Options

Bootstrapping Your Start Up Business.

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.