Sales leads come in two categories: High quality and not so high quality. The higher the quality, the more certain it is that the sales lead will result directly in a closed sale.
Key question: Should you be going after quantity or quality?
The answer is: When a stable, abundant supply of sales leads is what you're after, first you go for quantity and then you go for quality.
While there is a nearly infinite list of workable techniques readily available in the sales and marketing world on how to go about generating sales leads, there is actually only a small handful of underlying key basics which determine how effective or ineffective your efforts will be when seeking to generate sales leads.
One of these key basics, and the most fundamental of them all, is that generation of sales leads, in stable abundant quantities, depends directly upon the number of communications that are generated out to the potential public.
As more fully detailed in Chapter 3, Prospecting, in the marketing and sales training manual, HOW TO SELL – Clear and Simple, the better you know and understand the basic keys to attaining quality leads, the more effective and efficient you're going to be in attaining your sales leads.
(c) 2004, 2005, 2006, Harry Frisch, STI Publishing. All Rights Reserved.
Sales Leads -- Quantity or Quality? - To learn more about this author, visit Harry Frisch's Website.
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Harry Frisch
(Visit Harry's Website)
Harry Frisch is the author of the popular
new sales training book, available at ww
w.HowToSellClearAndSimple.com
Mr. Frisch has won numerous awards,
selling a remarkably wide range of
products and services to all levels of
business and industry, as well as retail
to the public. (Partial list includes:
ReMax real estate, Saturn automobiles,
audio-video equipment, specialty clothing,
Honda automobiles, self-improvement
courses, big ticket in-home sales, fine
art by phone sales, door-to-door book
sales... just to name a few.)
In addition to being a Master Salesman, he
is an accomplished writer and humorist, an
inspiring educator, an in-demand business
consultant, and an expert in the field of
human behavior.
Mr. Frisch earned his B.A. from Boston
University and did his graduate work at
the University of Michigan and Hunter
College, and has additionally been
affiliated with City College of New York
(CCNY) and New York University, (NYU).
Mr. Frisch is also the author of HOW TO BE
A SUPER SALESMAN…and Still Respect
Yourself in the Morning, and the powerful
HOW TO SELL -- Clear and Simple Course.
To receive his newsletter of sales tips,
write Newsletter@STIPublishing.com
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Harry Frisch's
Complete
List Of
Sales
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If you enjoyed this article, get Harry Frisch's Complete List of Sales Articles For FREE!
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