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Sales Training - short term or long term success?
Written by: Harry FrischArticle Overview: Sales Training comes in two winning versions: Short-term success and long-term success.
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Free Download - 6. Penetration Selling -- Penetrating the Barriers to Commitment By Harry Frisch |
Sales Training - short term or long term success?
Sales Training comes in two winning versions: Short-term success and long-term success.
Short-term sales training is also known as “Motivational training”. It is a sales seminar which gives the sales crew a temporary lift, returning them to the sales floor in a fresh humor and with renewed hope.
Long-term sales training comes in a variety of forms, such as training manuals, seminars, workshops, instructional tapes, etc. What all forms of winning long-term sales training have in common over mere motivational training is that they instruct both the new and veteran sales trainees in actual, workable sales tools and techniques with which the salesman can get lasting results.
The best, and perhaps most rare form of all sales training, is training which both motivates and provides the trainees with highly effective tools and techniques.
You will discover that the ultra-workable tools presented in the sales training manual, HOW TO SELL – Clear and Simple, in an easy-to-understand and surprisingly entertaining style, is just such a rare and excellent form of – both short-term AND long-term – sales training.
(c) 2004, 2005, 2006, Harry Frisch, STI Publishing. All Rights Reserved.
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About the Author: Harry Frisch RSS for Harry's articles - Visit Harry's website Harry Frisch is the author of the popular new sales training book, available at www.HowToSellClearAndSimple.com Mr. Frisch has won numerous awards, selling a remarkably wide range of products and services to all levels of business and industry, as well as retail to the public. (Partial list includes: ReMax real estate, Saturn automobiles, audio-video equipment, specialty clothing, Honda automobiles, self-improvement courses, big ticket in-home sales, fine art by phone sales, door-to-door book sales... just to name a few.) In addition to being a Master Salesman, he is an accomplished writer and humorist, an inspiring educator, an in-demand business consultant, and an expert in the field of human behavior. Mr. Frisch earned his B.A. from Boston University and did his graduate work at the University of Michigan and Hunter College, and has additionally been affiliated with City College of New York (CCNY) and New York University, (NYU). Mr. Frisch is also the author of HOW TO BE A SUPER SALESMAN…and Still Respect Yourself in the Morning, and the powerful HOW TO SELL -- Clear and Simple Course. To receive his newsletter of sales tips, write Newsletter@STIPublishing.com Click here to visit Harry's website How to Select Professional Sales Training 2 Penetration Selling Penetrating the Marketplace Handling Objections in Four Simple Steps Really Salesmanship Cold Calling Without Fear |
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