Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?
Several key factors to take into account when selecting sales training materials are:
How well do the sales tools in the materials actually work?
How thoroughly do the training materials cover the full spectrum of the sales process, from Prospecting all the way through Follow-up?
How easy is it for the trainee to understand the sales training materials?
How workable is it to implement the tools presented in the materials?
Do the tools in the sales training materials, when implemented, consistently produce:
Increased closes, Increased net profit, Increased customer satisfaction, and Increased referrals and repeat business?
Sales training materials that truly fulfill this set of criteria can be quite difficult to locate among the plethora of lesser sales training materials currently on the market.
The closer you look, the more you will discover that the comprehensive sales training manual, HOW TO SELL – Clear and Simple, is one of the very few training systems that fulfills the full set of key criteria, and thusly distinguishes itself among the many other systems in the vast ocean of currently available sales training materials.
(c) 2004, 2005, 2006, Harry Frisch, STI Publishing. All Rights Reserved.
To learn more about this author, visit Harry Frisch's Website.
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Harry Frisch
(Visit Harry's Website)
Harry Frisch is the author of the popular
new sales training book, available at ww
w.HowToSellClearAndSimple.com
Mr. Frisch has won numerous awards,
selling a remarkably wide range of
products and services to all levels of
business and industry, as well as retail
to the public. (Partial list includes:
ReMax real estate, Saturn automobiles,
audio-video equipment, specialty clothing,
Honda automobiles, self-improvement
courses, big ticket in-home sales, fine
art by phone sales, door-to-door book
sales... just to name a few.)
In addition to being a Master Salesman, he
is an accomplished writer and humorist, an
inspiring educator, an in-demand business
consultant, and an expert in the field of
human behavior.
Mr. Frisch earned his B.A. from Boston
University and did his graduate work at
the University of Michigan and Hunter
College, and has additionally been
affiliated with City College of New York
(CCNY) and New York University, (NYU).
Mr. Frisch is also the author of HOW TO BE
A SUPER SALESMAN…and Still Respect
Yourself in the Morning, and the powerful
HOW TO SELL -- Clear and Simple Course.
To receive his newsletter of sales tips,
write Newsletter@STIPublishing.com
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Harry Frisch's
Complete
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If you enjoyed this article, get Harry Frisch's Complete List of Sales Articles For FREE!
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