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Sales Training Materials that Work!

Written by: Harry Frisch

Article Overview: Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

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Sales Training Materials that Work!

Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

Several key factors to take into account when selecting sales training materials are:

How well do the sales tools in the materials actually work?

How thoroughly do the training materials cover the full spectrum of the sales process, from Prospecting all the way through Follow-up?

How easy is it for the trainee to understand the sales training materials?

How workable is it to implement the tools presented in the materials?

Do the tools in the sales training materials, when implemented, consistently produce:
Increased closes,
Increased net profit,
Increased customer satisfaction, and
Increased referrals and repeat business?

Sales training materials that truly fulfill this set of criteria can be quite difficult to locate among the plethora of lesser sales training materials currently on the market.

The closer you look, the more you will discover that the comprehensive sales training manual, HOW TO SELL – Clear and Simple, is one of the very few training systems that fulfills the full set of key criteria, and thusly distinguishes itself among the many other systems in the vast ocean of currently available sales training materials.

(c) 2004, 2005, 2006, Harry Frisch, STI Publishing. All Rights Reserved.

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About the Author: Harry Frisch
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Harry Frisch is the author of the popular new sales training book, available at www.HowToSellClearAndSimple.com Mr. Frisch has won numerous awards, selling a remarkably wide range of products and services to all levels of business and industry, as well as retail to the public. (Partial list includes: ReMax real estate, Saturn automobiles, audio-video equipment, specialty clothing, Honda automobiles, self-improvement courses, big ticket in-home sales, fine art by phone sales, door-to-door book sales... just to name a few.) In addition to being a Master Salesman, he is an accomplished writer and humorist, an inspiring educator, an in-demand business consultant, and an expert in the field of human behavior. Mr. Frisch earned his B.A. from Boston University and did his graduate work at the University of Michigan and Hunter College, and has additionally been affiliated with City College of New York (CCNY) and New York University, (NYU). Mr. Frisch is also the author of HOW TO BE A SUPER SALESMAN…and Still Respect Yourself in the Morning, and the powerful HOW TO SELL -- Clear and Simple Course. To receive his newsletter of sales tips, write Newsletter@STIPublishing.com

Click here to visit Harry's website
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