Tweet

Sales Training Materials that Work!

Written by: Harry Frisch

Article Overview: Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

Sales Training Materials that Work!

Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

Several key factors to take into account when selecting sales training materials are:

How well do the sales tools in the materials actually work?

How thoroughly do the training materials cover the full spectrum of the sales process, from Prospecting all the way through Follow-up?

How easy is it for the trainee to understand the sales training materials?

How workable is it to implement the tools presented in the materials?

Do the tools in the sales training materials, when implemented, consistently produce:
Increased closes,
Increased net profit,
Increased customer satisfaction, and
Increased referrals and repeat business?

Sales training materials that truly fulfill this set of criteria can be quite difficult to locate among the plethora of lesser sales training materials currently on the market.

The closer you look, the more you will discover that the comprehensive sales training manual, HOW TO SELL – Clear and Simple, is one of the very few training systems that fulfills the full set of key criteria, and thusly distinguishes itself among the many other systems in the vast ocean of currently available sales training materials.

(c) 2004, 2005, 2006, Harry Frisch, STI Publishing. All Rights Reserved.

Related Articles
  Improving Your Selling Skills
  TRADITIONAL SALES TRAINING LEADS TO DECLINE IN SALES
  Train the Trainer Training Resources and Guidelines on How to Run a Course
  Training Cycles and Train the Trainer Training Materials
  Make More Sales By Avoiding The Product Trap

Article Tags:



Related Forum Posts
7 words or less for Structogram - Some "7 words or less" (more or less) for Structogram for your comments: Training to get your message across(6) Secrets to get your message across (6) Training so people will listen to you (7) Helping you get your message across (6) Training to learn to get your message across (8) Communications training for yourself and your team (7)
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Budget. - I believe the biggest barrier is related to budget. Training tends to be a normal practice for a big company. But I have to consider it seriously as an entrepreneur.
Re: Five Personality Traits of Successful Business Owners - 1. Focus 2. Ability to Adapt 3. Hard Work 4. Good planning 5. People Skills


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Tips for the Novice Traveler

How To Calculate A Minimum Fee For Your Services

Ten Things You Can Do To Be a Better Leader

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.