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Selling Techniques 101

Written by: Harry Frisch

Article Overview: Selling techniques can be improved on almost anyone. A successful selling technique is based upon three factors: winning attitudes, essential sales skills and the “people skills” upon which the sales skills are built.

Selling Techniques 101

Selling techniques can be improved on almost anyone.

A successful selling technique is based upon three factors: winning attitudes, essential sales skills and the “people skills” upon which the sales skills are built.

One primary factor which makes up successful selling technique is having the right, winning attitudes, primary among them being the willingness to learn something new. These winning attitudes can be learned and adopted by nearly anyone who has the will to succeed. And the other key factor which makes up successful selling technique is an awareness and mastery of the exact skills which go into “the five indispensable steps of a sale”.

The final component which goes into the development of successful selling techniques is the three basic “People skills” which underlie and support the winning attitudes and actual skills of selling. To some degree, we each already have a level of these people skills, and given some good guidance, each of these people skills can be sharpened notably.

Among the winning attitudes required for development of a successful selling technique, the single most important is: persistence. This one is so important that it alone, in the absence of practically all other selling skill, can, on its own, often bring success. Have you ever wondered why an obnoxious though persistent salesman could possibly sustain the amount of success he apparently enjoys, while a smoother, apparently more skilled salesman enjoys less success? The answer is: Persistence. And there are ways to increase the persistence of nearly anyone.

Of the three essential “People skills” necessary as a basis upon which to construct effective selling technique, none is more essential than the ability to communicate well. Communication itself is actually made up of individual component parts which can be named, taught and mastered. Often the most neglected of which is the all-important component of Acknowledgment.

In the book of sales techniques, HOW TO SELL – Clear and Simple, you will be presented in a very easy-to-understand manner: which are the most winning attitudes and how to adopt them; what the five steps of a successful sale are and how to effectively apply them; and what the most important people skills are, and how to increase your own mastery of them. There is no single, better source of information, than this book, on how to improve your selling technique.

(c) 2006, Harry Frisch, STI Publishing. All Rights Reserved.

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Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1a8vvwse] I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)


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