Are You Frozen?

In an economic

downturn, we are all like deer on a dark and windy road. Some of us see

approaching headlights and instinctively know to leap into the woods.

Unfortunately, others of us freeze. Unable to go left or right; we think that

wherever we leap to will be worse than our current position. I certainly don’t

need to elaborate on what happens to the deer on the road that freezes.

If you’re one prone

to frozen panics in tough financial times, you need to embrace some logic. Just

like the deer in the headlights, you will be doomed to a painful demise unless

you take a leap. When times are challenging, being coward and indecisive can be

fatal business mistakes. Alternatively being bold, creative, and quick-thinking

can not only help you weather through challenges, it can propel you to leap

ahead of your competition that is still stuck in the middle of the road waiting

to be hit.

Take Action

Start by resolving

yourself to do something. Join a new networking group, discover a new

promotional opportunity, or learn a new way to market yourself online – just do


Stay Visible

It’s natural to

feel a little blue when business is slow, but don’t let the blahs turn you into

an office recluse. Detaching yourself from customers and prospects only helps

them to forget you and notice your competitors. Get your name out there any way

that you can. Make calls, send emails, write articles for trade publications,

start a newsletter, send out a press release, and attend any events where you

can reach out to others.

Don’t Cut Your

Marketing Efforts

Companies often

make the knee-jerk decision to cut spending on marketing and promotions during

a slowdown. What a big mistake! This is the time to communicate your message

and offer a value proposition that will resonate with your market. Inevitably,

you will have competitors that scale back their marketing out of sheer

financial necessity. Take advantage of the less crowded playing field and shout

to your customers that you’re still going strong when times are tough.

Keep Positive

Everything in

business is cyclical. It may seem like this economy is taking an incredibly

long time to turn itself around. However, new opportunities and more business

will be there for the taking if you can hang in there and maintain your ability

to think fast and keep moving.


Adrian Miller is President and Founder of Adrian Miller Sales Training, a sales consultancy that she launched in 1989. She is also a professional speaker, trainer and author (The Blatant Truth: 50 Ways to Sales Success and The Blatant Truth: How to Not Screw Up the Customer Service Game). Adrian's byline also appears in many business publications. Adrian specializes in designing and delivering highly customized sales skills training programs that are practical, res...

Go Deeper | Website

Have a question for Adrian?

* Required information
Email Address:
(never displayed)

Your question or comment:
Human? What is the fifth month of the year?
Enter answer:
Tell me when Adrian responds to me.
Remember my form inputs on this computer.


New Graphic
Subscriber Counter