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Be a Sales Rock Star: Something for Nothing
Written by: Adrian MillerArticle Overview: When was the last time you gave a client something for nothing? If such a generous thought hasn’t crossed your mind in a while, you may be missing out on an opportunity to do a good deed while staying on the person’s radar. The simple act of giving may even increase the value of your business. What’s even more amazing is that some of the most valuable gifts and services are intangible, so they won’t cost you a penny. Providing a small, added service at the right time will set you apart in your client’s mind.
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Be a Sales Rock Star: Something for Nothing
When was the last
time you gave a client something for nothing? If such a generous thought hasn’t crossed your mind in a
while, you may be missing out on an opportunity to do a good deed while staying
on the person’s radar. The simple
act of giving may even increase the value of your business. What’s even more amazing is that some
of the most valuable gifts and services are intangible, so they won’t cost you
a penny. Providing a small, added service
at the right time will set you apart in your client’s mind.
If you’re not sure
what you can give your client, start by listening. Listening will allow you to
understand a person’s needs and interests, which will open up numerous gifting
opportunities. Everyone discusses
family, birthdays, business, and hobbies.
Take good notes because this information will provide you with all you
need to go beyond the expected level of customer service.
Now more than ever,
customers want to be informed and involved. How long does it really take to
forward a link to an ad or an interesting article? An invitation to an event or a brief introduction may appear
just to be a kind gesture. In
fact, it is a potential networking opportunity that could prove to be beneficial
for everyone involved. By helping
others stay knowledgeable, you position yourself as a reliable source of
information. Before you know it,
your phone will be ringing because they want to stay in the know.
People
crave attention. A phone call or
email is one of most effective ways of letting people know that you value them
as a person and not just as a client. Additionally, a call or a quick email can make for the
perfect gesture of thoughtfulness.
You can let your client know they are in your thoughts just by wishing
them a happy birthday or good luck on a big event. The importance of the occasional connection is frequently
overlooked. Communication is the
bridge to a valued and trusting relationship.
People understand
that time is valuable and always appreciate when a few hours are donated.
Sometimes it is as easy as doing extra research when a sale isn’t pending. But, if you really want to stand out,
you can even volunteer some time to their favorite charitable cause. People are searching for socially
responsible businesses in a world of corporate greed. If you remember that it is better to give than receive, then
people will remember you.
Small acts of
kindness will never go unrewarded. By demonstrating that you are not
self-serving, you will be perceived as kind and honorable. And, you are guaranteed to remain on
your client’s radar in a positive way.
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Article Tags: customer service, family birthdays, good deed, hobbies, invitation, nbsp, radar, right time, rsquo, service span, span style, style color, style font, when was the last time
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About the Author: Adrian Miller RSS for Adrian's articles - Visit Adrian's website  Click here to visit Adrian's website   Sweat the Small Stuff Sales Training Is Not An Option The Is Have It Sales Essentials Rev Up Your Sales Engine Be a Sales Rock Star Something for Nothing |
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- Hi GT,
All I know is that Paul Walker is one of the main characters in Timeline.
On the Star Trek side, there's one invention we already have that's very similar, just not as good. All of the doors on the Enterprise automatically open when someone gets to them, and then automatically close after they've passed through. We have that technology in every supermarket store. What I would like to see as an improvement is that all of those doors open much faster, like they did on Star Trek. Sometimes I have to wait for the doors to open because they don't start to open until I'm almost running into them, and then they open rather slow. If they could improve on them and have them more like the doors in Star Trek that would be awesome.
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Wikis vs websites
- Hi, AM
Yes, you've pretty much got it.
There's plenty of Wikis out there - for example Star Trek has a wiki, Star Wars has a wiki called Wookiepedia, there's even a Terry Pratchett wikipedia called LSpace. There's even a sports wikipedia called Armchair GM... Ah, my brilliant ideas are always a day late and a dollar short...
However, the more I research them...the more I see that they don't have any ads on these sites...so basically they're just big ol' philanthropies... not what I'm aiming at, at all!
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
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Re: Kevin's Case Study #7 - How do you promote your new book?
- Hey! Shri you Rock!
The only thing I would add is something I have personally found to be very profitable, and that is centres of influence. Identify people who are selling/promoting into the same target market as you and get them to recommend you.
I've also done a lot of list building and promotion leading up the release of the book. In fact, I had sold 100 copies before it was even finished.
I highly recommend Shri's book too! Great resource.
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