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How to Beat a Sales Slump
Written by: Adrian MillerArticle Overview: Have you ever experienced the dreaded downward curve or slump in your sales? Most of us certainly have. If you’ve been through it, you probably have a clear recollection of that lump in your throat, adrenaline-pumping moment when you realize that you need to scramble if you’re going to make your sales goal or quota. The feeling can be overwhelming and can set even the most seasoned salesperson into panic mode.
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How to Beat a Sales Slump
Have you ever experienced the dreaded downward curve or
slump in your sales? Most of us certainly have. If you’ve been through it, you
probably have a clear recollection of that lump in your throat,
adrenaline-pumping moment when you realize that you need to scramble if you’re
going to make your sales goal or quota. The feeling can be overwhelming and can
set even the most seasoned salesperson into panic mode.
Of course, the best advice that I can give is to not let
your sales dip in the first place. But, I’m not here to lecture. Instead, I
have some good news about digging yourself out of a sales slump. Yes, it can be
done, and usually faster than you think. You need an action plan, a positive
attitude, and the drive to get things done. Maybe the following tips are only a
refresher of what you already know, or perhaps they’ll give you a few new
ideas. Regardless, these ideas work, and if you’re heading down the path of a
slump, you’ll want to start here:
Go After the Low Hanging Fruit
Make a list of prospects who are attainable in the
short-term. This isn’t the time to throw the “Hail Mary” for a long shot sale.
Set your sights on those who can generate you some real sales now and work your
charm on them sooner, rather than later.
Get Critiqued
When you’re in a sales slump, you need an honest evaluation
of your abilities from someone who is objective. No, don’t ask your lunch buddy
in the next cubicle. Ask your manager or someone you respect within the
organization to evaluate your sales performance and presentation. Then, pick
his or her brain for ways to improve.
Read Up
A sales slump should inspire your desire to hone your
skills. Obviously, once you pull yourself out of this funk, you’ll never want
to go back. Read sales books, articles, newsletters, and websites. Attend a
seminar or a webinar. Explore new techniques, pick up innovative tips, and
uncover fresh ways to sell to your prospects.
Stop the Blame Game
It’s natural to start looking for answers as to why you’re
experiencing a slump. However, this isn’t the time to start blaming others or
yourself. It doesn’t matter who or what is to blame. Your time and energy is
better focused on developing strategies to improve your situation.
Try Something New
The truth is that you’ll always achieve the same outcome if
you’re always doing things the same way. Branch out. Explore new techniques,
strategies, methods. Who knows – you might just uncover a better, more
successful way that will lead to better results.
Article Tags: brain, downward curve, hail mary, honest evaluation, low hanging fruit, lunch buddy, nbsp, panic mode, positive attitude, prospects, quota, recollection, rsquo, sales goal, sales performance, salesperson, slump
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About the Author: Adrian Miller RSS for Adrian's articles - Visit Adrian's website Adrian Miller is President and Founder of Adrian Miller Sales Training http://www.adrianmiller.com), a sales consultancy that she launched in 1989. She is also a professional speaker, trainer and author (The Blatant Truth: 50 Ways to Sales Success and The Blatant Truth: How to Not Screw Up the Customer Service Game). Adrian's byline also appears in many business publications. Adrian specializes in designing and delivering highly customized sales skills training programs that are practical, results-driven and provide real world solutions for real world situations. Adrian's highly enthusiastic and energetic approach has won her raving fans nationwide and her program design is always extremely interactive and engaging. Along with her successful training, Adrian also helps companies nationwide to develop new sales strategies and processes designed to help them increase their revenues and market penetration. Adrian is also the founder of Adrian's Network (http://www.adriansnetwork.com), a fast growing virtual business networking community that combines the best of virtual business building with hands-on human facilitation. Click here to visit Adrian's website Top 10 Tips For Sales Success Sweat the Small Stuff Sales Essentials Rev Up Your Sales Engine Networking is a Contact Sport Are You Frozen |
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