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Networking is a Contact Sport

Written by: Adrian Miller

Article Overview: As with so many aspects of life, networking requires action and effort if you’re going to reap its benefits. You can attend countless in-person and online events and register for every networking group under the sun, but you’ll get nowhere if you’re not actively taking the time to connect with the people you are meeting.

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Networking is a Contact Sport

As with so many aspects of life, networking requires action and effort if you’re going to reap its benefits. You can attend countless in-person and online events and register for every networking group under the sun, but you’ll get nowhere if you’re not actively taking the time to connect with the people you are meeting.

Networking is akin to someone opening a door just a bit. It’s your choice to push the door open to enter into the world of others. If you’re not putting your time in to follow up and form relationships, you’re merely peeking in the “networking” door and closing it in the face of potential opportunity.

Networking is truly a contact sport that requires you to be proactive if you’re going to win. Are you guilty of taking a defensive networking strategy; waiting for others to contact you? If so, the following tips are well worth reading and following if you want to achieve any level of success from your efforts.



Ask How They Want to Be Contacted

Much of the reason why so many of us don’t follow up after a networking event is that we simply don’t know the best way to take that next step. Do you email, write a hand-written note, or give them a call? It can certainly be confusing, but there is an easy solution to this. At your next networking event, ask the individuals that you’d like to connect with again what the best method is to reach them. If they are vague, they probably don’t want to pursue anything further. If they do tell you their preferred contact method, you can be confident about how to follow up, and most likely they’ll be anticipating it, too!

Be Timely

Ok, you now have a stack of business cards, and the thought of contacting everyone can be overwhelming. But, you have to do it, so develop a plan of action. Separate your contacts into two groups - the group of individuals that you want to contact for a specific purpose and those who you simply met but have no specific reason to call. Call back the first group as soon as possible. Then, send a note or email to the others saying how pleased you were to meet them and that you are looking forward to seeing them again soon. Don’t forget to add everyone’s contact information into your database for future reference.

Be a Sleuth

Thanks to the Internet many of your contacts will have an online presence. Google their name and see what comes up. Then, befriend them on LinkedIn or Facebook. If they have a blog, write a comment and let them know that you enjoyed meeting them.

Focus On Giving

Instead of hoping that someone will contact you with a potential opportunity, make a list of who you met and how you can help them. Do you have a recommendation or a contact for someone? Great! Follow up with the information. If not, consider sending an article of interest, an invitation to an industry event, or even just a note or email that you’ll keep your eyes open for possible opportunities.

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Article Tags: aspects of life, contact sport, nbsp, networking event, networking group, networking strategy, relationships, rsquo, span style, style font, sun, taking the time

About the Author: Adrian Miller
RSS for Adrian's articles - Visit Adrian's website

Adrian Miller is President and Founder of Adrian Miller Sales Training http://www.adrianmiller.com), a sales consultancy that she launched in 1989. She is also a professional speaker, trainer and author (The Blatant Truth: 50 Ways to Sales Success and The Blatant Truth: How to Not Screw Up the Customer Service Game). Adrian's byline also appears in many business publications. Adrian specializes in designing and delivering highly customized sales skills training programs that are practical, results-driven and provide real world solutions for real world situations. Adrian's highly enthusiastic and energetic approach has won her raving fans nationwide and her program design is always extremely interactive and engaging. Along with her successful training, Adrian also helps companies nationwide to develop new sales strategies and processes designed to help them increase their revenues and market penetration. Adrian is also the founder of Adrian's Network (http://www.adriansnetwork.com), a fast growing virtual business networking community that combines the best of virtual business building with hands-on human facilitation.

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Networking is a Contact Sport


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Re: Make Friends...Literally BUILD them! Re: Make Friends...Literally BUILD them! - [quote="burnsrunner":1zobscwk]I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?[/quote:1zobscwk] I am on Twitter and Linkedin, have not joined Facebook yet as my time is fairly limited and one needs a lot of time to devote to all these various networking platforms. Unless you do this full time (the networking I mean). MichelleJ


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