|
|
Like this article? PLEASE +1 it! |  |
|
Sales Essentials: Rev Up Your Sales Engine
Written by: Adrian MillerArticle Overview: Ladies and gentlemen, start your sales engines! The current economic situation may be bleak but improving your core sales skills and competencies will help you to accelerate ahead of the pack and come out ahead at the finish line.
 |
Free Download - Sweat the Small Stuff By Adrian Miller |
Sales Essentials: Rev Up Your Sales Engine
Ladies and
gentlemen, start your sales engines! The current economic situation may be
bleak but improving your core sales skills and competencies will help you to
accelerate ahead of the pack and come out ahead at the finish line.
Sure, you’re
probably noticing everyone around you putting the brakes on their sales efforts
in an effort to protect their status quo. Go ahead and let them. However, who
says you can’t buck this negative trend and use these tough times to your own
advantage? Follow these tips and put yourself in gear to speed past the
competition.
Create a Winning
Value Proposition
In tough times, you
better have a very clear understanding of what makes you different and better.
And, you’ll need to be able to communicate it effectively too. Does your value
proposition need refining? Start by writing what your offerings provide in
terms of tangible business results. Make them distinctive, measurable,
defendable, and undeniably sustainable.
Design an
Integrated Sales and Marketing Campaign
Putting all of your
eggs in one basket doesn’t work in the hen house, and it isn’t a smart business
strategy either! You don’t need to spend a fortune on a campaign when money is
tight, but you do need a way to effectively reach out to your market from a
variety of mediums. Shop around for new marketing opportunities and don’t be
afraid to bargain.
Pick Your
Prospects Carefully
Now is the time to
target your suspects carefully before you initiate converting them into
prospects. Develop your profile of who is qualified for your products or
services and keep your sales funnel full of only those who meet these
qualifications.
Be Persistent
and Patient
Buyers are
understandably slower to purchase and more diligent about making decisions these
days. Keeping that in mind, you may have to provide that extra amount of effort
to help them make the decision to buy from you. There are still plenty of
opportunities to get new business. But, if you want to sell to more than just
the easy to convert “low hanging fruit”, you will have to utilize “real”
selling skills to turn them into customers.
Enjoy the
Process
Reaching higher
levels of sales competency shouldn’t be drudgery. While it can be challenging,
it should be enjoyable. Taking pride in your accomplishments and knowing that
you have overcome adversity to find greater success is always worth the effort!
The lifeblood of websites.
5 Costly Search Engine Optimization Mistakes That May Doom Your Business
Guaranteed Top Search Engine Rankings - Beware Of Fraud!
Why optimise your website?
What can we learn from the best sales people?
Article Tags: brakes, business strategy, competencies, current economic situation, eggs in one basket, finish line, font family, ladies and gentlemen, marketing campaign, mediums, negative trend, new marketing opportunities, sales and marketing, sales efforts, smart business, span style, status quo, tangible business results, tough times, value proposition
|
About the Author: Adrian Miller RSS for Adrian's articles - Visit Adrian's website  Click here to visit Adrian's website   Being an Effective Salesperson Means That You PREPARE FOR OBJECTIONS How to Convert More Sales Top 10 Tips For Sales Success Be a Sales Rock Star Something for Nothing Sales Training Is Not An Option |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Hello From Marietta GA!
- Hello All!
My name is Tim Naylor and I am in Direct Sales! I am glad I have found EC's sites and I hope to learn and share a lot!
taxes in canada
- Well in Canada we only have a few provinces and the Sales tax is slightly different. Here in Ontario the Goods & Services tax has reduced to 5% from 7% in the last year due to the promises made by the government in place.
Re: Watch What you Read
- I agree. i believe more video's should be like Jeffery Gitomers video's under his Sales rant. They are typically not more than 3 minutes. His model seems to be;
1. Main Message (or Point)
2. Example
3. Next steps to put it into Action
take away the extra "blabber" and you've got viewers that will come back.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Kim Castle, Business Brand Creation
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
The fine line 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.