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Sweat the Small Stuff

Sales professionals who can proudly point to a handful of high profile “top rung” clients may feel that they’ve reached the Promised Land, yet this is not always the case. No, wait; let’s put this more directly. Sales professionals who exclusively cater to and cultivate their top rung clients are playing a dangerous game with potentially unacceptable consequences.

Be a Sales Rock Star: Something for Nothing

When was the last time you gave a client something for nothing? If such a generous thought hasn’t crossed your mind in a while, you may be missing out on an opportunity to do a good deed while staying on the person’s radar. The simple act of giving may even increase the value of your business. What’s even more amazing is that some of the most valuable gifts and services are intangible, so they won’t cost you a penny. Providing a small, added service at the right time will set you apart in your client’s mind.

Networking is a Contact Sport

As with so many aspects of life, networking requires action and effort if you’re going to reap its benefits. You can attend countless in-person and online events and register for every networking group under the sun, but you’ll get nowhere if you’re not actively taking the time to connect with the people you are meeting.

Sales Success: Do You Want Fries With That?

When you order a burger and the salesperson asks “Would you like fries with that,” you’ve experienced a marketing tactic called cross-selling. This strategy encourages customers to purchase additional products and services that are related to the item they are already buying. Cross-selling doesn’t just work with fast food; it’s also a highly effective technique for any type of sales. Here are a few ideas to help you achieve cross-selling success:

Are You Frozen?

In an economic downturn, we are all like deer on a dark and windy road. Some of us see approaching headlights and instinctively know to leap into the woods. Unfortunately, others of us freeze. Unable to go left or right; we think that wherever we leap to will be worse than our current position. I certainly don’t need to elaborate on what happens to the deer on the road that freezes.

The I's Have It

Staying on the radar screens of clients and prospects is more important than ever for salespeople. With demand for products and services only now beginning to pick up as the worst recession in decades slowly dissipates, it has become absolutely necessary for anyone involved in sales to be persistent, proactive, and patient. How can this best be achieved without also looking desperate?

How to Beat a Sales Slump

Have you ever experienced the dreaded downward curve or slump in your sales? Most of us certainly have. If you’ve been through it, you probably have a clear recollection of that lump in your throat, adrenaline-pumping moment when you realize that you need to scramble if you’re going to make your sales goal or quota. The feeling can be overwhelming and can set even the most seasoned salesperson into panic mode.

Frankly My Dear, I Don't Give a Damn

Indifference is a fantastic personal characteristic to have if you’re the roguish leading man in a sweeping Civil War tale, but it’s not quite as charming if you’re a career salesperson trying your best to generate business in a slow economy. The funny thing is that many of us have adopted a Rhett Butler style of prospecting that is highly ineffective - particularly in these challenging times.

How Being A Mom Has Helped Me in Business

For most women, becoming a mother is a turning point in their career. It’s a time in one’s life that’s rife with challenges, frustrations, and uncertainties, but it’s also when many of life’s most rewarding achievements and miraculous moments occur. What many new moms figure out rather quickly is that the skills that they use every day while taking care of children are also very applicable in succeeding in business. Nurturing a needy newborn isn’t all that different from managing a high-maintenance client, and trying to juggle chores and kids can be strikingly similar to the multi-tasking required to manage a large list of prospects. Here are just a few of the skills that are fine-tuned and mastered the minute you take that leap into motherhood.

How to Convert More Sales

As a salesperson, it’s always helpful to have a long list of prospects. However, if you don’t have a well thought out plan for converting them into customers, you are simply setting yourself up for failure. A low conversion rate is a common problem for salespeople, but one that is correctable with understanding the steps to take through the entire sales process. These steps are easily implemented with little or no cost and can make a tremendous difference in converting a higher percentage of prospects into customers.

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