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Lawrence Atkinson Articles

Written by: Lawrence Atkinson

Risk Management for Law Firms - Click To Read Article
Have you planned an exit strategy for you?

Job applicants - take note (please!) - Click To Read Article
I see many different job applications, as you would expect, however the ones that grab my attention, and therefore go the top of the stack, have all the right elements. What are they? Read on...

Competitive legal landscape to change forever? - Click To Read Article
The legal landscape is changing in Australia. Don't wait until it is too late to consider what you need to do to embrace those changes.

Practical Practice Management for Law Firms (Part One) - Click To Read Article
Most lawyers are good at understanding and interpreting the law. What they are not good at, in many cases, is running a business. A law practice is just another business and needs to be run as such. Why don't some lawyers get this?

Part Eight - Prospecting for More Sales - Click To Read Article
Part Eight of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Sales Lesson #1: Get Noticed - Click To Read Article
The first in a series of life lessons I have learned as I built my career in selling.

Prospecting for More Sales - A Ten-Part Series - Click To Read Article
In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting. Feel free to get in touch with us via our website.

Part Five - Prospecting for More Sales - Click To Read Article
Part Five of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Part Three - Prospecting for More Sales - Click To Read Article
Part Three of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Part Nine - Prospecting for More Sales - Click To Read Article
Part Nine of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Part Six - Prospecting for More Sales - Click To Read Article
Part Six of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Part Seven - Prospecting for More Sales - Click To Read Article
Part Seven of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Part Four - Prospecting for More Sales - Click To Read Article
Part Four of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Part Two - Prospecting for More Sales - Click To Read Article
In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Part Ten - Prospecting for More Sales - Click To Read Article
The last installment of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Pre Call Planner - Click To Read Article
It's a great idea to plan your sales call well in advance of making the call. Those that tend to "wing it" don't usually end up flying very far...

Developing Your Business Plan - Click To Read Article
Why Plan for a Business That Already Exists? There are plenty of reasons. The ability of a small business to react quickly to market impetus gives you a substantial advantage over your larger competitors. However, resources in a small business that are in short supply must be used to their fullest potential. This makes such businesses highly vulnerable to failure if their progress and development is not tightly controlled. A business plan provides a vehicle for the strategic planning and continuous monitoring of your business - allowing you to avoid the pitfalls of haphazard growth, such as cash flow starvation, reduced profitability and loss of custom.





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