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Persuasion at All Levels

Guest post by: Paul Donehue

Article Overview: The ability to persuade others to accept our ideas, plans or proposals is a valuable asset, and one that can provide a lifetime advantage if developed properly. Imagine if you, or your entire employee population, were able to communicate in a style that presented all the best ideas in the best light. Imagine how much more successful you might become if you were able to consistently put your best foot forward when interacting with co-workers, managers and customers. If you'd like to consider a straightforward solutions, author Norbert Aubuchon's book The Anatomy of Persuasion can help...

Persuasion at All Levels

Have you ever explained something to someone, and then, based upon their reaction, thought that maybe you hadn’t expressed yourself in the best way? After presenting a seemingly ingenious idea, have you failed to get the attention of others or garner the acceptance your idea deserved? If so, you’re not alone! The ability to persuade others to accept our ideas, plans or proposals is a valuable asset, and one that can provide a lifetime advantage if developed properly. Imagine if you, or your entire employee population, were able to communicate in a style that presented all the best ideas in the best light. Imagine how much more successful you might become if you were able to consistently put your best foot forward when interacting with co-workers, managers and customers. In his book “The Anatomy of Persuasion,” author Norbert Aubuchon provides a straightforward outline for taking good ideas and converting them into practice. Also available as a seminar, the book outlines a step-by-step thinking process that helps people organize and present information in a logical and persuasive manner. The power of persuasion and the ability to influence are not just for sales reps anymore. An increasing number of organizations are putting staff members through persuasion training programs that help them think differently about how they approach and communicate with others. The results help bring more good ideas and products to market, promote enhanced improvement initiatives, and create a workforce that can more effectively interact with one another, customers and suppliers.

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Article Tags: communication skills, persuasion



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