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What Makes You Different?

Guest post by: Paul Donehue

Article Overview: What is the one thing your business or organization has that none of your competitors have? Over the past five years we have asked a great many people in all types of organizations this simple question; and while the answers initially vary, they all ultimately agree that there is only one true and sustainable differentiator...

What Makes You Different?

What is the one thing your business or organization has that none of your competitors have?

Over the past five years we have asked a great many people in all types of organizations this simple question; and while the answers initially vary, they all ultimately agree that there is only one true and sustainable differentiator...

It isn't a product or a unique feature of a product, because these can be too easily emulated. So while a one-of-a-kind product or service might serve as a short-term differentiator, neither represents the best answer.

The simple answer is: YOU!

Your one true and sustainable differentiator is the people within your organization. Collectively they make-up your enterprise's personality; they represent your core values, and they represent not "what" you do but "how" you do it, which ultimately maks all the difference.

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Article Tags: business development, contact frequency, contacting prospests, how to grow a business, prospecting, sales call strategies, sales growth, selling skills



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