What Makes You Different?

Guest post by: Paul Donehue
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How To Sell With Confidence - By Paul Donehue

What is the one thing your business or organization has that none of your competitors have?

Over the past five years we have asked a great many people in all types of organizations this simple question; and while the answers initially vary, they all ultimately agree that there is only one true and sustainable differentiator...

It isn't a product or a unique feature of a product, because these can be too easily emulated. So while a one-of-a-kind product or service might serve as a short-term differentiator, neither represents the best answer.

The simple answer is: YOU!

Your one true and sustainable differentiator is the people within your organization. Collectively they make-up your enterprise's personality; they represent your core values, and they represent not "what" you do but "how" you do it, which ultimately maks all the difference.

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How To Sell With Confidence - By Paul Donehue

About the Author: Paul Donehue

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A professional and seasoned consultant, coach and trainer, Paul Donehue has made a life's study out of working with and motivating people. His extensive background in sales, management and as an entrepreneur has provided the perfect vehicle for him to interact with and observe the behavior of leaders and professionals in numerous fields, and to see first-hand how many have been able to achieve and surpass their goals. Now president of Paul Charles & Associates, a training and consulting firm specializing in sales, sales management, business communication, marketing communication and business development, Paul regularly conducts on-site and on-line training and coaching programs, and facilitates a wide range of meetings and programs. He has also spoken at many corporate and association events. He is a member of the National Writers Union and The NH Writer's Project, and has co-authored several books; he is also a former director of the Smaller Business Association of New England (SBANE), a two-term Commissioner on the Londonderry Housing & Redevelopment Authority, and has served as a board-member for a number of businesses and organizations. In his highly interactive style, Paul relays stories of innovation, perseverance and success, and presents new ideas in a positive manner that inspires others to build upon strengths while adopting fresh perspectives and a spirit of self-improvement.
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