Tweet

6 Great Ways to avoid Cold Calling

Written by: Paul Butler

Article Overview: This year I have been cold calling to raise new appointments, I also have at my disposal an experienced tele seller, can you guess the results? It's grim reading, we have had to raise the white flag in surrender, if we had to rely upon cold calling to get new business, we would not get any business, well maybe a little bit, but not enough to make your target. So the next time someone, well that would be your boss, tells you to get on the phone, suggest the following strategies.

6 Great Ways to avoid Cold Calling

1. Create your own web page full of all great information regarding helpful tips on your product and services, useful phone numbers, success stories and key information within your marketplace.
2. Create 12 newsletters one for each month of the year full on interesting facts that your customers will find useful then ask your customers to subscribe. Free of charge of course.
3. Capture as many e-mail addresses on your data bank as possible, use your tele sellers and marketing teams to support you in gathering the information.
4. Send out an e-mail to your customers, be very creative as you need to grab their attention immediately. Within the e-mail add the link the your website, the link to subscribe to your newsletter and your details.
5. Invite your customers to a seminar on the current drivers in their marketplace, have guest speakers with expertise on current trends and issues. make the event topical and interesting.
6. Then ask your boss to support you in the above actions.
6.5 Work hard , keep focused and watch your customer engage you for once.
Have fun as always and keep smiling, Regards, PJ

Related Articles
  Stop By All That Business Your Are Driving By If You Want to Increase Sales
  What to avoid when cold calling?
  What Cold Calling Business Lead Management Can Do For Your Business
  Overcoming The Fear Of Cold Calling
  What to avoid when cold calling – words to avoid

Article Tags: boss, current trends, e mail addresses, guest speakers, helpful tips, interesting facts, marketing, marketplace, month of the year, own web page, success stories, tele, useful phone numbers



Related Forum Posts
What to avoid when cold calling? - Cold calling is the nemesis of all sales people. What words to avoid, what not to do when cold calling? I will start first: avoid the word "maybe". When you're cold calling, your best chance of success is to be self assured, confident, and 100% well versed in what you are selling. If you're using the word 'maybe' in your sales scripts, you run the risk of sounding wishy washy. It either is or isn't. Pick one. Another word: "hope" When you tell your client you're 'hoping' for something, you're not sure, are you? If you're not sure, then why should they be? Never let a prospect hear that you're not 100% behind your product, your company or your service, or it's entirely likely you will lose the sale. So, what other words should we avoid?
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
Re: Direct Mail Postcards - Post cards would be really expensive to send from Japan...but one way to advertise that is not expensive from overseas is by Cold Calling using cheap VoIP equipment. I know Japan has a really good internet connection, so as long as you are willing to stay up late, it might be an option. I cold call from Thailand far, far away from any city using a CDMA wireless internet connection and have had pretty good results. I find tho, that cold calling works best for business 2 business (b2b), rather than b2c products. --matt
Re: Cold Calling - As long as people are out of jobs, you'll probably have a lot of people who say they want to work for straight commission, but if they don't get paid fairly quickly, they usually move on. We've run into that and went through about 500 people (whose resumes looked really good) until we found about 3 good resellers. People just don't want to work for anything. Or they do a good job getting the business but don't do the follow up necessary to make the sale......so they move on thinking they need money NOW. Our business requires all cold calling as well. It's really tough for people to perfect that but there are a lot of good books out there. On is Cold Calling Techniques, by Stephan Schiffman
Re: Improving Cash Flow - Thanks for your information. guide on how to avoid the problems of over trading. <-- Where is this guide? Any URL? guide on debt factoring and invoice discounting: the basics. <-- Where is this guide? Any URL? I just want to learn more about this. I am also looking for a good article on: What exactly is Cash Flow? Ways to improve cash flow at individual level and organizational level? I think it is a problem of thinking and mind sets problem. If we can change the way of spending, we can have more Cash. Robert


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Build Corporate Credit for Your Small Business

Creating a Better Place to Work

4 Steps To Hypnotize Your Business Prospects

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.