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Closing with Passion

Written by: Paul Butler

Article Overview: When you get the opportunity to close, always remember to close with the benefits that the customer has stated. The golden rule is three benefits, this does not mean that you always need three, one is enough if it's powerful enough, the rule of thumb is three, then in most cases you will always make the sale.

Closing with Passion

When you close, you must sell the comfort not the settee, the sizzle, not the sausage.
The great holiday, not the travelling issues, an excellent place to get all the family together, not the peoples carrier. The great images, not the copier, seeing all the lovely colour of the rainbow, not the spectacles, sharing great times with your family, not the operation.
The list goes on and on, get the message and make selling fun, let your customers positive emotions flow, because that's why they buy and most importantly, buy from you, not your competitor.
Smell that emotion, enjoy the ride. Regards PJ

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Article Tags: competitor, emotion, emotions, images, rainbow, sausage, settee, spectacles



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