Review your listening skills it’s one of the key skills in communication. Learning to listen to people is more difficult than you think; most people prefer the sound of their own voice.
Your Customers is the most important person,(apart from yourself) listen to what they have to say and never interrupt. Be interested in their response, it could be the difference between winning the sale and losing it. You need to establish what they would like to have and why they want it.
Listen and concentrate 100% on the customer’s response during conversation. This will demonstrate you are receptive to their needs. This will help the customer feel confident with you and your approach, and will help ease any tension that may arise during the sales call.
Avoid using “Yes, but”, when responding. This could make the customer think you’re working to your own agenda.
During conversation use the customer’s first name if possible, this will help to break down barriers and helps build rapport. Remember not to overdo it.
Regards, PJ have fun and keep smiling
Developing Outstanding Communication Skills - To learn more about this author, visit Paul Butler's Website.
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