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How to maximise your sales account opportunities
| Guest post by: Paul Butler |
Article Overview: Customer strategic account management business assessment 5 step tool to help you get the most out of your sales accounts. Start to build a map of your customers business highlighting all the key bits of information you need to strategically manage your accounts successfully.
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Free Download - Essential tips for outstanding territory management By Paul Butler |
How to maximise your sales account opportunities
5 step sales tool for success will help you guide to you as you gather all the customer information you need, the key to outstanding account management, is all about being thorough when you question your customer to uncover facts about their business. Gaining an in-depth understanding will give you an edge over your competitors and help you gain respect in the eyes of your customer, as we know demonstrating credibility is critical when gaining their trust.
This process will keep you on track when you start to question and probe for the account information that you need.
Step one. Understand who are their customers and what are their customers key requirements and drivers.
Step two. Establish who are their competitors and what are their strengths, weaknesses within their marketplace.
Step three. Understand their company goals for their markets, financial, and future strategies.
Step four. Ask, what would be the key area's they most like to address and improve upon within their business and their market and who are their key people.
Step five. Ask your customer to tell you the specific strengths of their products and services, understand any niche markets they may have and finally what makes them different from the rest.
Understand your customer and you will be able to understand how to help your customer and provide the right solution.
Regards PJ smile and have fun
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Article Tags: account management, company goals, credibility, customer information, edge over your competitors, marketplace, niche markets, right solution, sales tool, strengths weaknesses
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About the Author: Paul Butler RSS for Paul's articles - Visit Paul's website Click here to visit Paul's website   The easy way to increase your sales The 5 Top Power questions to ask your customer How to find the right job for you in just 7 simple steps No Pain No Gain 5 Step Sales Strategy Chill Out Guide to opening the call to get an appointment |
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