Step One, create a newsletter about your products and services, include important phone numbers and e-mail addresses for them to contact, also include interesting information regarding the marketplace, i.e. what's happening and what's not and include useful tips for your potential customers to help make their life easier. Do not use it as a direct sales tool, use it to build rapport, then send out, via e-mail on a quarterly basis.
Step Two, work out your sales ratio's to confirm how many units you need to sell, in order to make your sales targets, ie, how many calls needed to raise prospects and actual sales. Then you can plan for success, knowing what you need to do.
Step Three, create a data base of all your e-mail addresses and send out attached newsletter.
Step Four, Monitor response and make some follow up calls to collect feedback on your newsletter.
Step Five, Make adjustments to your newsletter if required, then get phoning to raise more prospects and collect buyers e-mail addresses to add to your list. Then get to it and win lots of new friends and leads for your products, helping you to achieve your targets.
Regards, PJ, have fun and keep smiling.
No Pain No Gain 5 Step Sales Strategy - To learn more about this author, visit Paul Butler's Website.
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